Formlabs
Overview
Senior Data Analyst, Growth Marketing at Formlabs. This role drives data-driven decision-making, optimizes marketing strategies, and provides insights to support growth objectives. The role collaborates across the Global Marketing department including Growth, Product, Channel, Customer, and Brand marketing. Responsibilities
Marketing Analytics: Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends. Analyze marketing campaigns to measure effectiveness, define KPIs, and identify areas for improvement. Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders. Customer Segmentation and Targeting: Define customer segments and target audiences based on data analysis and market research. Conduct in-depth segmentation analysis to tailor marketing strategies and messages to specific customer segments. Competitor Analysis: Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge. Identify opportunities and threats and recommend adjustments to marketing strategies accordingly. Marketing Strategy Optimization: Assess performance of marketing channels including digital marketing, content marketing, and events. Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI. Data-Driven Insights: Generate actionable insights from data analysis to inform marketing strategies and decisions. Present findings and recommendations to senior management and cross-functional teams through clear and compelling presentations. Collaboration and Cross-Functional Support: Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals. Provide insights to support development of new products, pricing strategies, and sales initiatives. Qualifications
Bachelor\'s degree in Marketing, Business, Statistics, Economics, or related field (Master\'s degree preferred). 5+ years of experience in analytics functions. Strong knowledge of statistical analysis, causal inference and experimentation design. Expert at telling stories with data through narratives and data visualizations. Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms. Proficiency in programming languages such as Python and/or R. Excellent communication and presentation skills to convey complex data findings clearly. Ability to work in a fast-paced environment, manage multiple projects, and collaborate with colleagues around the world. Our Perks & Benefits
Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low-cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan – Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community Unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don\'t check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Computers and Electronics Manufacturing
#J-18808-Ljbffr
Senior Data Analyst, Growth Marketing at Formlabs. This role drives data-driven decision-making, optimizes marketing strategies, and provides insights to support growth objectives. The role collaborates across the Global Marketing department including Growth, Product, Channel, Customer, and Brand marketing. Responsibilities
Marketing Analytics: Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends. Analyze marketing campaigns to measure effectiveness, define KPIs, and identify areas for improvement. Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders. Customer Segmentation and Targeting: Define customer segments and target audiences based on data analysis and market research. Conduct in-depth segmentation analysis to tailor marketing strategies and messages to specific customer segments. Competitor Analysis: Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge. Identify opportunities and threats and recommend adjustments to marketing strategies accordingly. Marketing Strategy Optimization: Assess performance of marketing channels including digital marketing, content marketing, and events. Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI. Data-Driven Insights: Generate actionable insights from data analysis to inform marketing strategies and decisions. Present findings and recommendations to senior management and cross-functional teams through clear and compelling presentations. Collaboration and Cross-Functional Support: Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals. Provide insights to support development of new products, pricing strategies, and sales initiatives. Qualifications
Bachelor\'s degree in Marketing, Business, Statistics, Economics, or related field (Master\'s degree preferred). 5+ years of experience in analytics functions. Strong knowledge of statistical analysis, causal inference and experimentation design. Expert at telling stories with data through narratives and data visualizations. Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms. Proficiency in programming languages such as Python and/or R. Excellent communication and presentation skills to convey complex data findings clearly. Ability to work in a fast-paced environment, manage multiple projects, and collaborate with colleagues around the world. Our Perks & Benefits
Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low-cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan – Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community Unlimited 3D prints We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don\'t check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Computers and Electronics Manufacturing
#J-18808-Ljbffr