Family Church
PBCA Director Admissions and Marketing
Family Church, West Palm Beach, Florida, United States, 33412
Overview
Director Admissions and Marketing
- 12-month position. Reports to: Superintendent. To serve Palm Beach Christian Academy by providing leadership for the development and implementation of a results-driven admissions and marketing plan. The Director of Admissions and Marketing works closely with the Superintendent, Administrative ECE Director, and school leadership team on the development and implementation of the school’s admissions and marketing plan. The position will focus on the recruitment and enrollment of new families and the marketing of the school through lead generation, storytelling, brand awareness, and internal communications. The Director of Admissions and Marketing will embody the mission, vision, and values of Family Church and Palm Beach Christian Academy. Qualifications
Two to four years’ experience in school marketing and admissions. Experience in or willingness to learn the Classical Christian model. Evidence of strong Christian faith and values. Demonstrates a strong Christian character and integrity. Ability to meet all minimum eligibility requirements to be a member of Family Church or a faith-like Church. Supportive of the doctrinal statements as found in the Baptist Faith & Message of 2000. Maintain a close and healthy walk with the Lord Jesus Christ. Maintain a high standard of excellence and moral character. Evidence of ability to interact collaboratively with students, parents, staff, administration and community. Evidence of excellent oral and written communication skills. Must pass drug test, fingerprints, and local background check. Commitment to Family Church and Palm Beach Christian Academy’s vision and mission. General Responsibilities
Set goals and be motivated to reach them. Achieve measurable results in enrollment and marketing that will make a difference at Palm Beach Christian Academy in these areas. Effectively communicate verbally and in writing to promote the school to prospective parents, current parents, and community contacts. Be able to tell the story of the school in effective, creative and innovative ways. Exhibit initiative to make things happen and provide leadership to the implementation of an aggressive marketing and communications strategy. Be professional, poised, and polished in their ability to market the school. Implement and manage measurable web-based marketing strategies. Admissions Responsibilities
Implement effective inquiry generation strategies including online, word-of-mouth, feeder schools, and feeder churches. Implement systematic and sequential follow-up progress that includes automated and personal contacts by phone, email, and text messaging. Implement an effective campus visit program through personal visits and open house events to showcase the school to prospective families. Provide management to the online application process including follow-up contacts, file oversight, assessment, interviews, decision, and notification. Work towards the achievement of agreed-upon admissions and activity goals. Monitor and improve the plan for onboarding new students to school; implement strategies with the administrative team to ensure successful onboarding of new families from enrollment to the first day of school. Manage the school’s database to effectively track admissions records for inquiries, visits, applications, and enrollment; provide reports and analysis of enrollment data. Stay current on trainings on the database to present any upcoming new features or changes with enrollment processes. Maintain a strong understanding of both ECE and K-8 program components, including curriculum, the classical model, teacher/parent communication, classroom management, and typical daily schedule. Marketing Responsibilities
Develop and implement a comprehensive marketing plan for the school. Develop and implement an internal marketing strategy to reinforce the school’s core brand messages and customer satisfaction to the parent community. Develop and implement an effective word-of-mouth marketing strategy that will create internal and external “buzz” for the school. Provide oversight and leadership to the school’s website by regularly updating content, news and videos; utilize web-based marketing strategies to increase online presence including social media, SEO, paid search, and more. Develop and implement an external marketing effort to raise awareness within target constituencies, including parents, faculty/staff, grandparents, alumni, donors and friends, and within the community. Provide event marketing for admissions, retention and marketing including open houses and re-enrollment.
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Director Admissions and Marketing
- 12-month position. Reports to: Superintendent. To serve Palm Beach Christian Academy by providing leadership for the development and implementation of a results-driven admissions and marketing plan. The Director of Admissions and Marketing works closely with the Superintendent, Administrative ECE Director, and school leadership team on the development and implementation of the school’s admissions and marketing plan. The position will focus on the recruitment and enrollment of new families and the marketing of the school through lead generation, storytelling, brand awareness, and internal communications. The Director of Admissions and Marketing will embody the mission, vision, and values of Family Church and Palm Beach Christian Academy. Qualifications
Two to four years’ experience in school marketing and admissions. Experience in or willingness to learn the Classical Christian model. Evidence of strong Christian faith and values. Demonstrates a strong Christian character and integrity. Ability to meet all minimum eligibility requirements to be a member of Family Church or a faith-like Church. Supportive of the doctrinal statements as found in the Baptist Faith & Message of 2000. Maintain a close and healthy walk with the Lord Jesus Christ. Maintain a high standard of excellence and moral character. Evidence of ability to interact collaboratively with students, parents, staff, administration and community. Evidence of excellent oral and written communication skills. Must pass drug test, fingerprints, and local background check. Commitment to Family Church and Palm Beach Christian Academy’s vision and mission. General Responsibilities
Set goals and be motivated to reach them. Achieve measurable results in enrollment and marketing that will make a difference at Palm Beach Christian Academy in these areas. Effectively communicate verbally and in writing to promote the school to prospective parents, current parents, and community contacts. Be able to tell the story of the school in effective, creative and innovative ways. Exhibit initiative to make things happen and provide leadership to the implementation of an aggressive marketing and communications strategy. Be professional, poised, and polished in their ability to market the school. Implement and manage measurable web-based marketing strategies. Admissions Responsibilities
Implement effective inquiry generation strategies including online, word-of-mouth, feeder schools, and feeder churches. Implement systematic and sequential follow-up progress that includes automated and personal contacts by phone, email, and text messaging. Implement an effective campus visit program through personal visits and open house events to showcase the school to prospective families. Provide management to the online application process including follow-up contacts, file oversight, assessment, interviews, decision, and notification. Work towards the achievement of agreed-upon admissions and activity goals. Monitor and improve the plan for onboarding new students to school; implement strategies with the administrative team to ensure successful onboarding of new families from enrollment to the first day of school. Manage the school’s database to effectively track admissions records for inquiries, visits, applications, and enrollment; provide reports and analysis of enrollment data. Stay current on trainings on the database to present any upcoming new features or changes with enrollment processes. Maintain a strong understanding of both ECE and K-8 program components, including curriculum, the classical model, teacher/parent communication, classroom management, and typical daily schedule. Marketing Responsibilities
Develop and implement a comprehensive marketing plan for the school. Develop and implement an internal marketing strategy to reinforce the school’s core brand messages and customer satisfaction to the parent community. Develop and implement an effective word-of-mouth marketing strategy that will create internal and external “buzz” for the school. Provide oversight and leadership to the school’s website by regularly updating content, news and videos; utilize web-based marketing strategies to increase online presence including social media, SEO, paid search, and more. Develop and implement an external marketing effort to raise awareness within target constituencies, including parents, faculty/staff, grandparents, alumni, donors and friends, and within the community. Provide event marketing for admissions, retention and marketing including open houses and re-enrollment.
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