Stanley Black & Decker, Inc.
Performance Marketing Insights Manager
Stanley Black & Decker, Inc., Charlotte, North Carolina, United States, 28245
Overview
Performance Marketing Insights Manager – Remote at Stanley Black & Decker, Inc. Join our global team driving marketplace advertising strategy with online retailers such as Amazon, Walmart, Lowes, and The Home Depot. The Job
As a Performance Marketing Insights Manager you’ll be part of our eCommerce and Mass Merchants team working as a remote employee. You’ll play a pivotal role in shaping our marketplace advertising strategy and turning data into actionable insights that influence strategic decisions and investments. Transform complex data into insights that drive business growth and act as the analytical muscle behind performance marketing efforts. Collaborate with the digital media marketing team to analyze and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV. Own the reporting cadence for performance marketing: daily metric tracking and alerts, weekly business reviews, and quarterly deep-dive analyses for executive stakeholders. Identify and present growth opportunities, operational inefficiencies, and areas of strategic investment to stakeholders and leadership. Lead end-to-end project management of performance marketing A/B tests and experiments, including budgets, timelines, reporting, and communications. Stay informed about the latest marketing trends, analytics tools, and methodologies to continually improve campaign performance and measurement methodologies. The Person
You love to learn and grow and contribute meaningfully. You’re comfortable with innovation and want to make a positive impact. 5+ years of experience in marketplace performance marketing or related analytics roles, with a preference for experience with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network. Proficiency in creating and maintaining Business Intelligence reports and writing SQL queries to extract and manipulate marketing data (Power BI, Tableau, Looker, or similar tools preferred). Strong understanding of test-and-learn methodologies and experience running experiments in a performance marketing context. Proven ability to track, evaluate, and optimize marketing campaign effectiveness based on performance data. Exceptional analytical skills with a talent for interpreting data and making data-driven decisions. Excellent communication and collaboration skills, with the ability to convey complex insights to diverse audiences. The Details
You’ll receive a competitive salary and a comprehensive benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement. Discounts on Stanley Black & Decker tools and other partner programs. And More
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Access to a wealth of learning resources, including our digital learning portal. Belong: An inclusive culture with mutual respect and appreciation for diverse perspectives. Give Back: Support positive changes locally and globally through volunteerism and sustainable business practices. Know Your Rights: Workplace discrimination is illegal (eeoc.gov). EEO Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
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Performance Marketing Insights Manager – Remote at Stanley Black & Decker, Inc. Join our global team driving marketplace advertising strategy with online retailers such as Amazon, Walmart, Lowes, and The Home Depot. The Job
As a Performance Marketing Insights Manager you’ll be part of our eCommerce and Mass Merchants team working as a remote employee. You’ll play a pivotal role in shaping our marketplace advertising strategy and turning data into actionable insights that influence strategic decisions and investments. Transform complex data into insights that drive business growth and act as the analytical muscle behind performance marketing efforts. Collaborate with the digital media marketing team to analyze and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV. Own the reporting cadence for performance marketing: daily metric tracking and alerts, weekly business reviews, and quarterly deep-dive analyses for executive stakeholders. Identify and present growth opportunities, operational inefficiencies, and areas of strategic investment to stakeholders and leadership. Lead end-to-end project management of performance marketing A/B tests and experiments, including budgets, timelines, reporting, and communications. Stay informed about the latest marketing trends, analytics tools, and methodologies to continually improve campaign performance and measurement methodologies. The Person
You love to learn and grow and contribute meaningfully. You’re comfortable with innovation and want to make a positive impact. 5+ years of experience in marketplace performance marketing or related analytics roles, with a preference for experience with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network. Proficiency in creating and maintaining Business Intelligence reports and writing SQL queries to extract and manipulate marketing data (Power BI, Tableau, Looker, or similar tools preferred). Strong understanding of test-and-learn methodologies and experience running experiments in a performance marketing context. Proven ability to track, evaluate, and optimize marketing campaign effectiveness based on performance data. Exceptional analytical skills with a talent for interpreting data and making data-driven decisions. Excellent communication and collaboration skills, with the ability to convey complex insights to diverse audiences. The Details
You’ll receive a competitive salary and a comprehensive benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement. Discounts on Stanley Black & Decker tools and other partner programs. And More
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Access to a wealth of learning resources, including our digital learning portal. Belong: An inclusive culture with mutual respect and appreciation for diverse perspectives. Give Back: Support positive changes locally and globally through volunteerism and sustainable business practices. Know Your Rights: Workplace discrimination is illegal (eeoc.gov). EEO Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
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