Kadence
Overview
Kadence is an AI-powered workplace operations platform that orchestrates people, space, and time to help companies reach higher performance. Trusted by 600+ organizations across 40 countries, Kadence blends space management, team orchestration, and workplace analytics in one seamless solution. We are scaling fast and seeking a hands-on, revenue-driven VP Marketing to keep the flywheel spinning. As VP Marketing, you own the end-to-end marketing function, including brand, category, demand, product marketing, lifecycle, field/partner, and marketing operations. You will set the strategy, build the team, and deliver a predictable pipeline engine tied directly to revenue and expansion. This is a builder operator role. Reports to:
VP Revenue (tight day-to-day partnership with CEO and Product leadership) Location:
Hybrid; Salt Lake City or San Francisco Bay Area What You’ll Do
Define the marketing vision and annual plan; translate company goals into clear programs and targets. Own the marketing forecast and its contribution to pipeline/ARR with monthly reviews. Hire, coach, and scale a high-performing team across Performance/Growth, Content/Comms, Lifecycle, and Events. Category, Brand & Communication:
Sharpen Kadence’s category narrative and positioning across buyer personas (Workplace/Real Estate, IT, HR, Operations). Own kadence.co (conversion, messaging, SEO, UX) and all brand storytelling. Demand Generation & Growth:
Elevate multi-channel demand engine (paid, organic/SEO, outbound email campaigns, content, ABM, webinars, events, community) to increase qualified pipeline by segment and region. Scale enterprise ABM; partner with Sales on territory plans, events, and air cover to close deals. Collaborate with Head of Growth on paid channels to expand effective strategies and discard underperformers quickly. Lifecycle, Expansion & Customer Marketing:
Run lifecycle and adoption programs that increase Monthly Flourishing Users (MFU), activation, expansion, and Net Dollar Retention (NDR). Turn customers into advocates through references, case studies, reviews, and community. Marketing Operations & Analytics:
Own the data stack and dashboards (funnel, attribution, CAC/LTV, payback, ROI, velocity). Work with RevOps to identify trends that drive performance. Requirements
6+ years in B2B SaaS with ownership of brand and demand Demonstrated ability to tie marketing to revenue (forecasting, attribution, CAC/payback, pipeline coverage) ABM and enterprise motion experience Strong people leader and cross-functional operator; crisp communicator Tools:
Experience with HubSpot, GA4, LinkedIn/Google Ads, marketing automation & attribution platforms; comfortable building a stack that fits the stage. Benefits
Health, dental, vision, 401(k) with match Generous vacation policy Equal Opportunity
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Note: This description reflects the current responsibilities and requirements and may be modified as Kadence grows. Relocation support is available inside the US if needed.
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Kadence is an AI-powered workplace operations platform that orchestrates people, space, and time to help companies reach higher performance. Trusted by 600+ organizations across 40 countries, Kadence blends space management, team orchestration, and workplace analytics in one seamless solution. We are scaling fast and seeking a hands-on, revenue-driven VP Marketing to keep the flywheel spinning. As VP Marketing, you own the end-to-end marketing function, including brand, category, demand, product marketing, lifecycle, field/partner, and marketing operations. You will set the strategy, build the team, and deliver a predictable pipeline engine tied directly to revenue and expansion. This is a builder operator role. Reports to:
VP Revenue (tight day-to-day partnership with CEO and Product leadership) Location:
Hybrid; Salt Lake City or San Francisco Bay Area What You’ll Do
Define the marketing vision and annual plan; translate company goals into clear programs and targets. Own the marketing forecast and its contribution to pipeline/ARR with monthly reviews. Hire, coach, and scale a high-performing team across Performance/Growth, Content/Comms, Lifecycle, and Events. Category, Brand & Communication:
Sharpen Kadence’s category narrative and positioning across buyer personas (Workplace/Real Estate, IT, HR, Operations). Own kadence.co (conversion, messaging, SEO, UX) and all brand storytelling. Demand Generation & Growth:
Elevate multi-channel demand engine (paid, organic/SEO, outbound email campaigns, content, ABM, webinars, events, community) to increase qualified pipeline by segment and region. Scale enterprise ABM; partner with Sales on territory plans, events, and air cover to close deals. Collaborate with Head of Growth on paid channels to expand effective strategies and discard underperformers quickly. Lifecycle, Expansion & Customer Marketing:
Run lifecycle and adoption programs that increase Monthly Flourishing Users (MFU), activation, expansion, and Net Dollar Retention (NDR). Turn customers into advocates through references, case studies, reviews, and community. Marketing Operations & Analytics:
Own the data stack and dashboards (funnel, attribution, CAC/LTV, payback, ROI, velocity). Work with RevOps to identify trends that drive performance. Requirements
6+ years in B2B SaaS with ownership of brand and demand Demonstrated ability to tie marketing to revenue (forecasting, attribution, CAC/payback, pipeline coverage) ABM and enterprise motion experience Strong people leader and cross-functional operator; crisp communicator Tools:
Experience with HubSpot, GA4, LinkedIn/Google Ads, marketing automation & attribution platforms; comfortable building a stack that fits the stage. Benefits
Health, dental, vision, 401(k) with match Generous vacation policy Equal Opportunity
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Note: This description reflects the current responsibilities and requirements and may be modified as Kadence grows. Relocation support is available inside the US if needed.
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