Tinder
This range is provided by Tinder. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$145,000.00/yr - $170,000.00/yr
Overview The Role:
We’re looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings.
At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption.
This is a hands-on, data driven, consumer tech marketer role that balances brand, business, and UX needs to drive results. You’ll help develop new processes and cross-functional ways of working with marketing, product, communications and insights to scale growth and elevate our in-app brand experience. This role reports to the Director of Product Marketing Core.
Where you’ll work This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto.
In this role you will:
Lead Global go-to-market strategy to drive feature adoption across the core product.
Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that resonates with audiences and differentiates products.
Collaborate with CRM teams to develop and execute marketing strategies that drive in-app feature adoption.
Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special.
Identify product opportunity areas backed by data and insights. Partner with product and consumer insights on testing frameworks to check hypotheses and analyze results. Prioritize features by importance to the consumer.
Establish KPIs for all programs, create results forecasts, and track performance to ensure MarComms plans deliver business outcomes: product adoption, retention, and user sentiment.
Create a consistent and compelling narrative across channels and product lines, with a strong messaging hierarchy and effective content strategy plans.
Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments.
Recommend new product ideas and marketing strategies.
Advise on competitive analyses and consumer research efforts to identify opportunities.
Partner with the Product team to help prioritize product development based on consumer and market research.
Partner with regional teams to advise on local product marketing campaigns and support regional marketing requests.
Own internal communication of product marketing initiatives.
Qualifications
5-8+ years of experience in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps.
Experience with brands having Global impact and multi-regional marketing strategies.
Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive growth.
Passion for the consumer; ability to advocate for consumer needs and develop segmentation.
Excellent leadership, influencing and communication skills for diverse audiences.
Highly collaborative and creative; capable of leading cross-functional teams to innovative solutions.
Fluency with key business and marketing analytics.
Experience partnering with Product, CRM, and Communications to deepen product understanding and retention.
Strong project management abilities for complex cross-functional initiatives.
Bonus:
Experience working on products with subscription tiers.
Benefits
Unlimited PTO (with no waiting period), 10 annual Wellness Days.
Volunteer time off and charitable donations matched up to $15,000 annually.
Comprehensive health, vision, and dental coverage.
100% 401(k) employer match up to 10%; Employee Stock Purchase Plan (ESPP).
100% paid parental leave (including for non-birthing parents) and family forming benefits.
Mentorship through our MentorMatch program and access to 6,000+ Udemy courses; $3,000 annual professional development stipend.
Wellness: mental health support, pet insurance, fitness subsidy, and commuter subsidy.
Free premium subscriptions for Tinder and other Match Group apps, including Tinder Platinum.
Commitment to Inclusion At Tinder, we celebrate diversity and strive to build a workplace that reflects the rich diversity of our members worldwide. We welcome people of all sexual orientations, gender identities, races, ethnicities, disabilities, and other lived experiences. We are an equal opportunity employer. Learn more at Life at Tinder. If you require reasonable accommodation to participate in the hiring process, please contact your Talent Acquisition Partner.
— If you have questions about accessibility, please reach out to your Talent Acquisition Partner.
#Tinder
#J-18808-Ljbffr
$145,000.00/yr - $170,000.00/yr
Overview The Role:
We’re looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings.
At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption.
This is a hands-on, data driven, consumer tech marketer role that balances brand, business, and UX needs to drive results. You’ll help develop new processes and cross-functional ways of working with marketing, product, communications and insights to scale growth and elevate our in-app brand experience. This role reports to the Director of Product Marketing Core.
Where you’ll work This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto.
In this role you will:
Lead Global go-to-market strategy to drive feature adoption across the core product.
Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that resonates with audiences and differentiates products.
Collaborate with CRM teams to develop and execute marketing strategies that drive in-app feature adoption.
Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special.
Identify product opportunity areas backed by data and insights. Partner with product and consumer insights on testing frameworks to check hypotheses and analyze results. Prioritize features by importance to the consumer.
Establish KPIs for all programs, create results forecasts, and track performance to ensure MarComms plans deliver business outcomes: product adoption, retention, and user sentiment.
Create a consistent and compelling narrative across channels and product lines, with a strong messaging hierarchy and effective content strategy plans.
Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments.
Recommend new product ideas and marketing strategies.
Advise on competitive analyses and consumer research efforts to identify opportunities.
Partner with the Product team to help prioritize product development based on consumer and market research.
Partner with regional teams to advise on local product marketing campaigns and support regional marketing requests.
Own internal communication of product marketing initiatives.
Qualifications
5-8+ years of experience in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps.
Experience with brands having Global impact and multi-regional marketing strategies.
Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive growth.
Passion for the consumer; ability to advocate for consumer needs and develop segmentation.
Excellent leadership, influencing and communication skills for diverse audiences.
Highly collaborative and creative; capable of leading cross-functional teams to innovative solutions.
Fluency with key business and marketing analytics.
Experience partnering with Product, CRM, and Communications to deepen product understanding and retention.
Strong project management abilities for complex cross-functional initiatives.
Bonus:
Experience working on products with subscription tiers.
Benefits
Unlimited PTO (with no waiting period), 10 annual Wellness Days.
Volunteer time off and charitable donations matched up to $15,000 annually.
Comprehensive health, vision, and dental coverage.
100% 401(k) employer match up to 10%; Employee Stock Purchase Plan (ESPP).
100% paid parental leave (including for non-birthing parents) and family forming benefits.
Mentorship through our MentorMatch program and access to 6,000+ Udemy courses; $3,000 annual professional development stipend.
Wellness: mental health support, pet insurance, fitness subsidy, and commuter subsidy.
Free premium subscriptions for Tinder and other Match Group apps, including Tinder Platinum.
Commitment to Inclusion At Tinder, we celebrate diversity and strive to build a workplace that reflects the rich diversity of our members worldwide. We welcome people of all sexual orientations, gender identities, races, ethnicities, disabilities, and other lived experiences. We are an equal opportunity employer. Learn more at Life at Tinder. If you require reasonable accommodation to participate in the hiring process, please contact your Talent Acquisition Partner.
— If you have questions about accessibility, please reach out to your Talent Acquisition Partner.
#Tinder
#J-18808-Ljbffr