Universal Music Group
Overview
Senior Director, Digital Marketing – Universal Music Group (UMG). Mercury Records is seeking a Senior Director, Digital Marketing. UMG is the world’s leading music company, committed to artistry, innovation, and entrepreneurship in recorded music, music publishing, merchandising, and audiovisual content across more than 60 countries. How You’ll CREATE
Define, plan, and execute digital marketing campaigns for a roster of artists. Contribute to the design and creation of the artist’s digital assets, including photo and video content as needed. Conduct research of artist communities, micro/macro creators, and word-of-mouth analysis (reading and analyzing blogs and other artist sites). Identify viral, digital word-of-mouth marketing opportunities to drive traffic, fan acquisition, and brand awareness for artists. Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement, and partnerships using analytics tools. Manage relationships with top-level artists, managers, and other partners. Discover new sites and outlets to promote artists and maintain relationships with key sites, creators, and partners. Filter analysis results and present findings to internal departments. Measure and analyze overall campaign performance and provide insights and key learnings. Track milestones including email, social and advertising conversion rates, plays/views, fan acquisition, campaign spend, and ROI against project goals. Create and manage database marketing campaigns to find new fans and optimize conversions. Bring Your VIBE
4+ years of experience in digital marketing within the music industry, preferably at a major label. Strong analytical background with ability to create and update reports. Ability to lead cross-functional teams with strong project management, organization, and communication skills. Self-starter who requires minimal direction and thrives in a collaborative environment. Excellent written and oral communication skills; comfortable presenting campaigns and contextualizing results for a broad audience weekly. Social strategy and paid media planning experience preferred. Proficiency with Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and collaboration/asset management tools like Google Drive, Dropbox, Evernote, Basecamp, etc. Ability to work independently and as part of a team; strong computer knowledge of music applications and the Internet. Creative, innovative, organized, detail-oriented, and able to meet tight deadlines. Bachelor’s Degree preferred. Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit. Comprehensive medical, dental, vision, and FSA options, plus: 100% coverage for out-patient mental health services. Wellbeing reimbursements for fitness, spa treatments, meals, travel, and more (up to $720/year). Lifelong fertility support allowance of $30,000. Student loan repayment assistance and tuition reimbursement. 100% immediately vested 401(k) match on the first 5% of eligible compensation. Disclaimer: This job description provides an overview of responsibilities and is subject to change. Universal Music Group is an Equal Opportunity Employer. E-Verify is used in certain states as noted.
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Senior Director, Digital Marketing – Universal Music Group (UMG). Mercury Records is seeking a Senior Director, Digital Marketing. UMG is the world’s leading music company, committed to artistry, innovation, and entrepreneurship in recorded music, music publishing, merchandising, and audiovisual content across more than 60 countries. How You’ll CREATE
Define, plan, and execute digital marketing campaigns for a roster of artists. Contribute to the design and creation of the artist’s digital assets, including photo and video content as needed. Conduct research of artist communities, micro/macro creators, and word-of-mouth analysis (reading and analyzing blogs and other artist sites). Identify viral, digital word-of-mouth marketing opportunities to drive traffic, fan acquisition, and brand awareness for artists. Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement, and partnerships using analytics tools. Manage relationships with top-level artists, managers, and other partners. Discover new sites and outlets to promote artists and maintain relationships with key sites, creators, and partners. Filter analysis results and present findings to internal departments. Measure and analyze overall campaign performance and provide insights and key learnings. Track milestones including email, social and advertising conversion rates, plays/views, fan acquisition, campaign spend, and ROI against project goals. Create and manage database marketing campaigns to find new fans and optimize conversions. Bring Your VIBE
4+ years of experience in digital marketing within the music industry, preferably at a major label. Strong analytical background with ability to create and update reports. Ability to lead cross-functional teams with strong project management, organization, and communication skills. Self-starter who requires minimal direction and thrives in a collaborative environment. Excellent written and oral communication skills; comfortable presenting campaigns and contextualizing results for a broad audience weekly. Social strategy and paid media planning experience preferred. Proficiency with Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and collaboration/asset management tools like Google Drive, Dropbox, Evernote, Basecamp, etc. Ability to work independently and as part of a team; strong computer knowledge of music applications and the Internet. Creative, innovative, organized, detail-oriented, and able to meet tight deadlines. Bachelor’s Degree preferred. Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit. Comprehensive medical, dental, vision, and FSA options, plus: 100% coverage for out-patient mental health services. Wellbeing reimbursements for fitness, spa treatments, meals, travel, and more (up to $720/year). Lifelong fertility support allowance of $30,000. Student loan repayment assistance and tuition reimbursement. 100% immediately vested 401(k) match on the first 5% of eligible compensation. Disclaimer: This job description provides an overview of responsibilities and is subject to change. Universal Music Group is an Equal Opportunity Employer. E-Verify is used in certain states as noted.
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