Digital Content Strategist

* Partner with the director of digital communication strategy and the web manager to prepare and audit content and manage updates of the university’s digital content, including the homepage, division and college/school pages and other key priority microsites.* Partner with the director of digital communication strategy and the social media manager to integrate the social and online editorial strategy. Work with photography and video teams, public relations managers, magazine team and publications to utilize and optimize content using best practices.* Collaborate on content adjustments to the website using metrics to enhance time spent on site, bounce, and engagement. Glean actionable insights from content metrics, make recommendations based on analytics and educate internal audiences.* Stay current with relevant and emerging trends, issues and opportunities.* Serve as a resource on social media/web best practices.* Other duties and specific projects as needed.* Bachelor's degree or equivalent.* 3 - 5 years of relevant experience.* Demonstrated experience creating and curating authentic, strategic and audience-driven digital content.* Understanding of web content best practices, including knowledge of industry standards for information architecture and responsive design, and familiarity with web usability, accessibility and SEO.* Demonstrated experience with developing content using content management systems.* Experience using Google Analytics or other website and social media analytical tools.* Working knowledge of Adobe Creative Suite.* Excellent editorial skills.* Excellent interpersonal skills and the ability to work collaboratively.* Excellent organizational skills, attention to detail, and the ability to manage multiple, high-level projects simultaneously.* Working knowledge of HTML, CSS, JavaScript, and related web development technologies and software.* Hiring offers for this position are contingent on successful completion of a background check.* Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.* Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.* American University is an

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