Service Corporation International
Marketing Director page is loaded## Marketing Directorlocations:
FL - Plantationtime type:
Full timeposted on:
Posted 3 Days Agojob requisition id:
Req.153606Our associates celebrate lives. We celebrate our associates.Consider the possibilities of joining a Great Place to Work!We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.**Key Responsibilities:**Strategy & Leadership:* Own and develop the national SEM and SEO strategy aligned with business goals.* Champion best practices across SEM and SEO.* Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.* Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.Paid Search (SEM) :* Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.* Test and scale campaigns across different stages of the funnel.* Drive improvements in CAC, CPL and ROASOrganic Search (SEO):* Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.* Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.* Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.Analytics & Optimization :* Define KPIs and reporting frameworks, own performance dashboards.* Leverage A/B testing and data-driven insights to iterate quickly.* Build forecasting models to estimate search investment impact on pipeline and revenue goals.* Report weekly/monthly/quarterly results with actionable recommendations for improvement.**Qualifications:*** 7–10+ years of experience in digital marketing with deep expertise in both SEM and SEO.* Proven success driving online growth for a company, ideally in the $50M–$500M ARR range.* Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.* Experience managing 6–7 figure paid media budgets.* Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms).* Strong analytical skills, with experience in building executive-level dashboards and reports.* Excellent leadership and communication skills.Postal Code: 33317Category (Portal Searching): Marketing and AdvertisingJob Location: US-FL - Plantation #J-18808-Ljbffr
FL - Plantationtime type:
Full timeposted on:
Posted 3 Days Agojob requisition id:
Req.153606Our associates celebrate lives. We celebrate our associates.Consider the possibilities of joining a Great Place to Work!We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.**Key Responsibilities:**Strategy & Leadership:* Own and develop the national SEM and SEO strategy aligned with business goals.* Champion best practices across SEM and SEO.* Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.* Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.Paid Search (SEM) :* Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.* Test and scale campaigns across different stages of the funnel.* Drive improvements in CAC, CPL and ROASOrganic Search (SEO):* Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.* Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.* Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.Analytics & Optimization :* Define KPIs and reporting frameworks, own performance dashboards.* Leverage A/B testing and data-driven insights to iterate quickly.* Build forecasting models to estimate search investment impact on pipeline and revenue goals.* Report weekly/monthly/quarterly results with actionable recommendations for improvement.**Qualifications:*** 7–10+ years of experience in digital marketing with deep expertise in both SEM and SEO.* Proven success driving online growth for a company, ideally in the $50M–$500M ARR range.* Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.* Experience managing 6–7 figure paid media budgets.* Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms).* Strong analytical skills, with experience in building executive-level dashboards and reports.* Excellent leadership and communication skills.Postal Code: 33317Category (Portal Searching): Marketing and AdvertisingJob Location: US-FL - Plantation #J-18808-Ljbffr