Blizzard Entertainment in
Director, Growth Marketing Analytics
Blizzard Entertainment in, Irvine, California, United States, 92713
Overview
Director, Growth Marketing Analytics (Finance) We are seeking an experienced leader to head the Growth Marketing Analytics team. This role translates strategic insights into actionable marketing plans and builds strong cross-functional partnerships. The position supports the Paid Media and CRM & Lifecycle Marketing teams, driving performance optimization, refining audience strategies, and delivering measurable business impact across all marketing channels. You have deep expertise in PC and console paid media performance measurement, fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC/console campaigns. You have hands-on experience with leading MMPs, and know how to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions. The ideal candidate is a practitioner and leader, applying advanced analytics and measurement to provide stakeholders with data to align and drive strategic initiatives. You have a strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A/B testing on a global scale. You can visualize data in near-real time and craft a compelling, evidence-based case for course corrections and future planning. This position leads a global team that ensures regional market needs are met while aligning with global KPI and business goals.
Responsibilities
Leadership and Team Management Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations
Collaborate with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness
Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives
Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment
Comprehensive Marketing Analytics Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at touch points, their impact, and interplay
Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix
Own reporting and analysis for all media metrics including owned/earned media
Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth
Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team
Campaign Planning Support Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance
Determine the optimal mix and interplay of Blizzard-owned and paid digital channels to reach our audiences most effectively and efficiently
Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Measurement Innovation and Experimentation Create marketing mix models that guide go-to-market campaigns and spend allocation in key regions
Implement A/B testing and analysis for media and CRM channels to show what works and what could be improved in the player funnel
Collaborate with data scientists to support and analyze hypotheses using best practices for A/B testing, attribution models and media mix optimization
Player Profile 12+ years of experience in paid media and CRM, including privacy-centric attribution and incrementality testing
Hands-on experience with modern PC and console attribution platforms; working knowledge of deterministic and probabilistic measurement in a privacy-centric ecosystem
Proven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurement
Strong verbal and presentation skills to drive actionable insights for omnichannel planning and optimization against business objectives to leadership
Effective in building clear visualizations from complex data
Expertise in SQL and data visualization tools (Looker, Tableau, Power BI, etc.)
Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives
Solution-minded with strong problem-solving skills; able to think creatively to bring new insights and hypotheses
Comfortable integrating multiple data sets from various sources
Exposure to third-party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (GA/Adobe), and third-party validation (IAS, DoubleVerify)
Knowledge of: custom qualitative digital measurement vendors, data visualization tools, paid media and mobile UA buying platforms, KPIs, attribution including postbacks, SKAN, conversion value mapping, and API integrations such as Meta CAPI and Google Privacy Sandbox
Pluses Advanced degree in data science, analytics, statistics, mathematics, or a related field; proficiency in Python or R for statistical analysis; knowledge of audience listening tools and ASO/SEO analytics; passion for video games
Your Platform Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. has created industry-defining games and operates globally across PC, consoles, and mobile.
Our World Activision Blizzard is a leading interactive entertainment company with a portfolio of franchises and a large global network. We are committed to diversity and inclusion and provide benefits that promote physical, emotional and financial well-being for Every World. The company may change duties and responsibilities as needed.
Rewards We offer comprehensive benefits including medical/dental/vision, 401(k) with match, paid time off, mental health programs, and additional voluntary benefits. Eligibility varies by employee type. For details, visit Benefits page.
Medical, dental, vision, HSA/HRA options
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays, vacation, sick time, floating holidays, parental leave
Mental health and wellbeing programs, game discounts, and other voluntary benefits
In the U.S., the standard base pay range is $120,600 - $223,110 per year. Offer details are determined by experience, performance, and location. Incentive compensation may apply and is not guaranteed.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
#J-18808-Ljbffr
Director, Growth Marketing Analytics (Finance) We are seeking an experienced leader to head the Growth Marketing Analytics team. This role translates strategic insights into actionable marketing plans and builds strong cross-functional partnerships. The position supports the Paid Media and CRM & Lifecycle Marketing teams, driving performance optimization, refining audience strategies, and delivering measurable business impact across all marketing channels. You have deep expertise in PC and console paid media performance measurement, fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC/console campaigns. You have hands-on experience with leading MMPs, and know how to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions. The ideal candidate is a practitioner and leader, applying advanced analytics and measurement to provide stakeholders with data to align and drive strategic initiatives. You have a strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A/B testing on a global scale. You can visualize data in near-real time and craft a compelling, evidence-based case for course corrections and future planning. This position leads a global team that ensures regional market needs are met while aligning with global KPI and business goals.
Responsibilities
Leadership and Team Management Lead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations
Collaborate with the Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectiveness
Partner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narratives
Communicate effectively and strategically with stakeholders to inform decision-making and drive alignment
Comprehensive Marketing Analytics Design and implement real-time tracking across paid, owned and earned channels that provides a holistic look at touch points, their impact, and interplay
Provide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mix
Own reporting and analysis for all media metrics including owned/earned media
Tie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growth
Assess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations team
Campaign Planning Support Partner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performance
Determine the optimal mix and interplay of Blizzard-owned and paid digital channels to reach our audiences most effectively and efficiently
Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Measurement Innovation and Experimentation Create marketing mix models that guide go-to-market campaigns and spend allocation in key regions
Implement A/B testing and analysis for media and CRM channels to show what works and what could be improved in the player funnel
Collaborate with data scientists to support and analyze hypotheses using best practices for A/B testing, attribution models and media mix optimization
Player Profile 12+ years of experience in paid media and CRM, including privacy-centric attribution and incrementality testing
Hands-on experience with modern PC and console attribution platforms; working knowledge of deterministic and probabilistic measurement in a privacy-centric ecosystem
Proven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurement
Strong verbal and presentation skills to drive actionable insights for omnichannel planning and optimization against business objectives to leadership
Effective in building clear visualizations from complex data
Expertise in SQL and data visualization tools (Looker, Tableau, Power BI, etc.)
Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives
Solution-minded with strong problem-solving skills; able to think creatively to bring new insights and hypotheses
Comfortable integrating multiple data sets from various sources
Exposure to third-party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (GA/Adobe), and third-party validation (IAS, DoubleVerify)
Knowledge of: custom qualitative digital measurement vendors, data visualization tools, paid media and mobile UA buying platforms, KPIs, attribution including postbacks, SKAN, conversion value mapping, and API integrations such as Meta CAPI and Google Privacy Sandbox
Pluses Advanced degree in data science, analytics, statistics, mathematics, or a related field; proficiency in Python or R for statistical analysis; knowledge of audience listening tools and ASO/SEO analytics; passion for video games
Your Platform Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. has created industry-defining games and operates globally across PC, consoles, and mobile.
Our World Activision Blizzard is a leading interactive entertainment company with a portfolio of franchises and a large global network. We are committed to diversity and inclusion and provide benefits that promote physical, emotional and financial well-being for Every World. The company may change duties and responsibilities as needed.
Rewards We offer comprehensive benefits including medical/dental/vision, 401(k) with match, paid time off, mental health programs, and additional voluntary benefits. Eligibility varies by employee type. For details, visit Benefits page.
Medical, dental, vision, HSA/HRA options
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays, vacation, sick time, floating holidays, parental leave
Mental health and wellbeing programs, game discounts, and other voluntary benefits
In the U.S., the standard base pay range is $120,600 - $223,110 per year. Offer details are determined by experience, performance, and location. Incentive compensation may apply and is not guaranteed.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
#J-18808-Ljbffr