TikTok
The GMPT Design Systems team builds Keystone, TikTok Monetization’s robust design system. Our mission is to elevate design quality and accelerate productivity across products serving Advertisers, Creators, and end users — ultimately driving business growth and helping users achieve ambitious goals.
We define and deliver the core foundations of design: color, typography, icons, illustrations, components, patterns, and guidelines. These foundations support visual, interaction, creative, and motion design across all monetization surfaces. Our work ensures that every product experience is delightful, effective, and globally trusted. To maximize impact, we go beyond building the system — we empower teams to use it effectively through education sessions, online courses, and ongoing hands-on support.
Responsibilities
Shape the vision, roadmap, and governance of the Keystone Design System to ensure it meets evolving product and organizational needs. Design scalable, accessible, and reusable components and patterns that support consistency and usability across TikTok Monetization products. Build and maintain well-structured, high-quality Figma libraries with tokens, components, and design assets that empower product teams to work efficiently. Clearly articulate design decisions, create usage guidelines, and contribute to educational materials to promote effective system adoption across teams. Apply systems thinking to real-world product challenges, and partner with product designers to ensure design system solutions are user-centered and business-aligned. Work closely with engineers, content designers, and product designers to ensure the system is practical, technically feasible, and widely adopted. Leverage data insights and research to iterate and refine the system, driving key business metrics and optimizing user impact. Stay updated on industry trends, best practices, and emerging technologies to incorporate innovative approaches into the design systems. Qualifications
Minimum Qualifications Strong product thinking, design thinking, and visual design skills. Solid understanding of the product development cycle and ability to create frameworks to address and scale design system applications. Passion for delivering the right design experience through leveraging the design system and identifying opportunities for both the product team and design system team. Profound understanding of design systems, including design principles, processes, and lifecycle. Proficient in using data and research to guide design evolution and enhance user experience. Excellent communication skills, with the ability to articulate complex visual concepts to stakeholders of varying expertise. Preferred Qualifications Minimum 4 years of professional experience in branding and visual design, or design systems for complex products. Experience collaborating with research, data analysis, product managers and engineers to deliver live products. In-depth understanding of emerging trends in design and UI/UX best practices. Self-motivated and able to efficiently run a project without close supervision. Passion for TikTok's mission and values, with the ability to align brand design with company goals. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. Our diverse teams create value for communities, inspire creativity, and bring joy. We strive to do great things with great people, lead with curiosity and humility, and continuously iterate with an "Always Day 1" mindset to achieve meaningful breakthroughs for our users. Join us. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and diverse perspectives. Our platform connects people across the globe, and our workplace reflects the communities we reach. We celebrate diverse voices and strive to create an environment that reflects our reach. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request Job Information: For Pay Transparency, compensation details are provided in the job posting. Base pay is one part of the total package; bonuses, incentives, and stock units may also apply. Benefits vary by location and employment type. Day-one benefits typically include medical, dental, and vision coverage; a 401(k) with company match; paid parental leave; disability coverage; life insurance; wellbeing benefits; and paid time off. The company reserves the right to modify benefits at any time.
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Shape the vision, roadmap, and governance of the Keystone Design System to ensure it meets evolving product and organizational needs. Design scalable, accessible, and reusable components and patterns that support consistency and usability across TikTok Monetization products. Build and maintain well-structured, high-quality Figma libraries with tokens, components, and design assets that empower product teams to work efficiently. Clearly articulate design decisions, create usage guidelines, and contribute to educational materials to promote effective system adoption across teams. Apply systems thinking to real-world product challenges, and partner with product designers to ensure design system solutions are user-centered and business-aligned. Work closely with engineers, content designers, and product designers to ensure the system is practical, technically feasible, and widely adopted. Leverage data insights and research to iterate and refine the system, driving key business metrics and optimizing user impact. Stay updated on industry trends, best practices, and emerging technologies to incorporate innovative approaches into the design systems. Qualifications
Minimum Qualifications Strong product thinking, design thinking, and visual design skills. Solid understanding of the product development cycle and ability to create frameworks to address and scale design system applications. Passion for delivering the right design experience through leveraging the design system and identifying opportunities for both the product team and design system team. Profound understanding of design systems, including design principles, processes, and lifecycle. Proficient in using data and research to guide design evolution and enhance user experience. Excellent communication skills, with the ability to articulate complex visual concepts to stakeholders of varying expertise. Preferred Qualifications Minimum 4 years of professional experience in branding and visual design, or design systems for complex products. Experience collaborating with research, data analysis, product managers and engineers to deliver live products. In-depth understanding of emerging trends in design and UI/UX best practices. Self-motivated and able to efficiently run a project without close supervision. Passion for TikTok's mission and values, with the ability to align brand design with company goals. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. Our diverse teams create value for communities, inspire creativity, and bring joy. We strive to do great things with great people, lead with curiosity and humility, and continuously iterate with an "Always Day 1" mindset to achieve meaningful breakthroughs for our users. Join us. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and diverse perspectives. Our platform connects people across the globe, and our workplace reflects the communities we reach. We celebrate diverse voices and strive to create an environment that reflects our reach. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request Job Information: For Pay Transparency, compensation details are provided in the job posting. Base pay is one part of the total package; bonuses, incentives, and stock units may also apply. Benefits vary by location and employment type. Day-one benefits typically include medical, dental, and vision coverage; a 401(k) with company match; paid parental leave; disability coverage; life insurance; wellbeing benefits; and paid time off. The company reserves the right to modify benefits at any time.
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