Digital Graphic Designer Job at Petmed Express Inc in Delray Beach

Role Overview: The Digital Graphic Designer will be a key contributor to the marketing team, responsible for producing creative assets that support campaigns across all channels. This role requires a strong design sensibility, a collaborative spirit, and a keen eye for detail to ensure all materials are cohesive and on-brand. The ideal candidate is a proactive problem-solver with a desire to learn and grow within a dynamic environment.

Key Responsibilities:

• Asset Production:Produce high-quality digital marketing assets, including but not limited to:
  • Email campaigns (creation and light asset management).
  • On-site web banners, category banners, landing page assets
  • Social media visuals and paid social ads.
• Brand & Campaign Cohesion: Support the Sr Director of Creative by translating a single creative direction into a cohesive suite of assets across all relevant channels and specifications.
• Content Creation: Supplement static and video content production by creating and editing posts for social media, with a focus on engaging our community.
• Co-op Creative Support: Assist in developing and templatizing creative materials for brand partners (e.g., pet food and medication co-op campaigns).
• Project Organization: Maintain and organize marketing files, including file naming conventions and tracking image licensing/expiration dates.
• Copy & Content: Utilize AI assistance to generate and refine concise, on-brand copy for marketing materials.
• Collaboration: Work closely with each member of the marketing team to finalize creative projects, make last-minute updates, and ensure all assets meet quality standards.

Required Skills & Experience:

• A strong portfolio showcasing experience in digital graphic design, with examples of multi-channel campaigns. Pet-related experience is not required.
• Proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience with Figma is required.
• A solid understanding of brand identity and the ability to work within established (and evolving) brand guidelines.
• Experience in email design and an understanding of email marketing campaigns
• Experience with content creation

Nice-to-Have Skills:

• Light video editing experience.
• Experience with AI tools for content/image generation.