i3 Verticals
Marketing Specialist
Job Category: Sales & Marketing
Requisition Number: MARKE002131
Location: Hybrid Cleveland, OH strongly preferred. More experienced candidates may be considered for a fully remote role.
Travel: up to 20%
Essential Duties & Responsibilities:
- Create, generate and own the marketing data hygiene of marketing information within the Marketing and Sales CRM Software (SalesForce)
- Monitors and reports on marketing campaign analytics and provides suggestions for adjustments for improved efficacy
- Create a lead flow process for timely assignment of leads and accurate performance tracking. Working with Salesforce admins to deploy process in i3's Salesforce instance.
- Process and Workflow documentation for the i3 ES Marketing team
- Assist in developing and implementing strategic marketing programs and campaigns for i3 ES solutions and services across all lines of business
- Collaborate with other marketing staff and members of i3 teams (e.g., product and sales) to execute and report on the performance of strategic marketing program campaigns, such as email, social media, digital advertising, campaigns, and events/tradeshows
- Conduct market research and analyze industry trends to identify new marketing opportunities within the vertical's lines of business
- Help develop our ideal customer profile and create personas for i3's solutions and services across all lines of business
- Assist with proofreading and editing of creative and technical content across different mediums
- Work with internal/external agencies/vendors to execute various marketing programs
- Manage relationship with third-party marketing vendors as necessary and ensure optimized performance of marketing tools (e.g. Account Based Marketing platform)
Minimum Qualifications (Education and Experience):
- Strong written and verbal communication skills
- Strong ability to learn software programs
- Skilled in data entry and cleanup
- Skilled in writing and editing content with attention to detail
- Strong prioritization, organization, and project management skills
- Excellent analytical skills and a knack for problem-solving
- Ability to travel as necessary
Preferred Qualifications (Education and Experience):
- Bachelor's degree in business administration, marketing, communications, or a related field or equivalent experience is a plus
- Understanding of B2B buyer journeys and marketing funnel metrics
- 2-3 years of experience working within SalesForce's Account Engagement tools (or a related Marketing Operations Software) and/or marketing funnel management / data hygiene
- Strong knowledge of Microsoft programs (Word, Teams, PowerPoint), Zoom, and various marketing and analytics tools such as Pardot, Google Ads / Google Analytics, SalesForce or other account based marketing platforms and content management systems strongly preferred.