Job Description
Position Summary:
The Marketing Manager is responsible for developing and executing the company’s marketing plan, driving qualified traffic to communities and the company website, and continuously seeking innovative strategies to increase sales, enhance brand image, and maximize ROI.
Responsibilities:
· Develop and execute annual and quarterly marketing strategies, campaigns, and community plans in alignment with division goals.
· Partner with Sales and Marketing teams to ensure programs support business objectives and provide sales teams with collateral, market research, buyer profile analysis, and lead management support.
· Manage external agencies and vendors for both online and offline initiatives, including direct mail, email campaigns, digital advertising, signage, events, and website content.
· Ensure consistent, premium branding across all touchpoints and provide clear creative briefs and feedback to agency partners.
· Oversee community marketing efforts including merchandising, model homes, sales offices, signage, renderings, photo shoots, collateral, grand openings, and special events.
· Monitor and analyze community traffic, campaign performance, and market trends using Salesforce, Pardot, Google Analytics, and other tools; provide data-driven recommendations to optimize results.
· Manage budgets, advertising approvals, schedules, and invoices with a strong focus on ROI.
· Maintain marketing libraries, photography assets, online content, and award submissions.
· Support sales counselors through assessments of sales office presentations and community readiness.
· Participate in sales meetings, visit communities regularly, and maintain awareness of competitors.
· Contribute to special projects in collaboration with division and corporate leadership.
Key Qualifications:
· Bachelor’s degree in Marketing, Business, Communications, or a related field.
· 5–8 years of relevant marketing experience, ideally within real estate or homebuilding.
· Strong knowledge of digital marketing and social media platforms as well as website oversight and agency collaboration.
· Proven ability to develop and implement marketing plans, manage budgets, and deliver results with a strong sense of urgency.
· Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
· Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word); graphic design experience with Photoshop and InDesign preferred.
· Excellent communication, public relations, and cross-functional collaboration skills.
Base Salary: The expected base salary range for this position is between $90,000 to $100,000 per year, depending on experience and skillset.
Benefits: In addition to competitive medical, dental and vision coverage, New Home Co. provides comprehensive benefits to eligible team members and their dependents, generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 8% of team member contributions; as well as a wellness incentive program.
Physical Requirements:
This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance is expected.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Supervisory Responsibilities:
This position may supervise other employees.
Travel Requirements:
Occasional travel may be required. A valid driver’s license and active vehicle insurance is required at all times.
Disclaimer: New Home Company is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.