Ad Specialist, Marketing & Public Relations: Haslam College of Business - UTK Jo

Overview

This role is essential in executing and optimizing digital advertising campaigns across multiple platforms to support university enrollment goals and strategic initiatives.

The Ad Specialist will be responsible for the day-to-day management of digital advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other emerging platforms. This position requires hands-on experience with campaign setup, optimization, budget management, and performance tracking to drive measurable results for university programs and initiatives.

Reporting to the Assistant Director, the Ad Specialist will collaborate with marketing team members and stakeholders across the university to ensure advertising campaigns align with strategic objectives and deliver optimal return on investment. The position requires attention to detail, analytical thinking, and the ability to adapt quickly to changing digital advertising landscapes.

Responsibilities

• Manage day-to-day digital advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other emerging platforms.
• Handle campaign setup, optimization, budget management, and performance tracking to drive measurable results for university programs and initiatives.
• Collaborate with marketing team members and university stakeholders to ensure campaigns align with strategic objectives and deliver return on investment.