Abe is hiring: Account Strategist, LinkedIn Advertising (Remote US) in Milwaukee

Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Analytical, curious, and problem-solving mindset; quality-focused
• Ability to organize, prioritize and manage multiple projects simultaneously
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Encompass our core values through every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment (core KPIs include client NSMs and Client Satisfaction scores)
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making related to strategic direction for accounts

Benefits

• We have a set living wage at Abe; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental health: access to certified therapists through Spring Health, membership to Headspace
• Physical health: physical therapy through Omada, fertility support, virtual workouts, One Medical membership for primary and virtual care
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, California. For global locations, you must have work authorization and reside in that country. This role can operate 100% virtually from your home office. Collaboration happens primarily via Zoom and Slack. You will need a laptop, reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

At Abe, one of our core values is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

EEO statement retained for compliance.

Note: This description reflects the core responsibilities and requirements of the role and is not a contract for employment.