Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in H

Senior Account Strategist, LinkedIn Advertising (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform (e.g., conversation ads, document ads, CTV, and more)
• Proficiency in using advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Curious, problem-solver mindset with a drive to grow and share knowledge
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and persistently ethical in advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Operate in alignment with Abe core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment (core KPIs: North Star Metrics and Client Satisfaction scores)
• Build client trust and relationships that drive renewals
• Cross-sell services that align with client goals
• Clear communication of results with client contacts and executives
• Strong strategic decision making for accounts

Benefits

• Base salary range for this position in the United States is $85,000–$95,000 USD with potential for bonus eligibility. Salary varies based on compensation practices, skills, and experience.
• Comprehensive medical, dental, vision plans, disability, and life insurance for you and your family
• Mental and physical health benefits: Spring Health access, Headspace, Omada, fertility support, Aaptiv workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Retirement: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. Some roles may have global opportunities with eligibility requirements. This role is 100% virtual from a home office, collaborating via Zoom and Slack. You’ll need a laptop (PC or Mac), reliable internet, and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations in applying or interviewing, contact careers@directiveconsulting.com.

Additional Information

At Abe, we value People First and are committed to fostering a diverse and inclusive culture. All qualified applicants will be considered regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This job description may include references to seniority level, employment type, job function, and industries as related to the role and company postings.

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