Associate Director, Creator Management Job at Influential in Los Angeles

Overview

Influential is looking for an experienced Associate Director, Creator Management to implement day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of top-tier influencer marketing campaigns. The Associate Director works closely with the Account Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer "casting", negotiation, contracting and content management across different brand campaigns
• Demonstrate knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Maintain strong interest or experience in the influencer marketing space
• Working knowledge of online performance tracking and brand measurement tools
• Maintain strong organizational skills with the ability to multitask, be detail-oriented with attention to schedules and timelines, and maintain records and materials
• Collaborate across teams and influence cross-functional teams; be a self-starter who is comfortable working independently

Qualifications

• 5 - 7 years of experience in a digital, advertising, or influencer marketing environment
• Experience managing multiple 6 to 7 figure projects in a fast-paced environment
• Expert negotiating skills and management of six-figure influencer campaign budgets
• Established and extensive network of managers/agents or influencer contacts
• Direct experience with on-site influencer activations
• Strong knowledge of offline and online space, with understanding of brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• Self-starter who loves collaboration and is comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to detail, with ability to juggle multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Bachelor\'s degree or equivalent experience

Bonus points

• Experience at a marketing-tech or media start-up
• Passion for social media and/or influencer marketing

Salary

Estimated salary range: $100,000 - $120,000

About Influential

Influential is an AI-powered technology and the largest influencer marketing company in the world by revenue. Leveraging a network of over 3 million social media influencers, Influential\'s platform powers talent discovery, brand safety, content creation, media, and measurement. Through partnerships with data providers, Influential enables targeting and measurement solutions including online and offline attribution such as sales lift, TV tune-in lift, foot traffic, and e-commerce sales. Influential works with Fortune 500 brands and has offices in Los Angeles, NYC, and Las Vegas. It is a developer partner of IBM Watson and a marketing partner of Facebook/Instagram.

Influential is an equal opportunity employer.

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Job specifics

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Marketing Services