TikTok is hiring: Gaming Creator Growth Manager - TikTok LIVE in Los Angeles

Overview

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

We’re looking for a sharp, execution-driven Creator Growth Manager to support TikTok LIVE’s gaming creator ecosystem. In this role, you’ll help plan and execute creator growth programs, track performance, and collaborate across content, product, and BD teams to drive measurable creator impact. You will report directly to the Creator Growth Team Lead and focus on delivering initiatives that scale growth across key creator segments. This is a great fit for someone who excels at turning strategy into action, thrives in fast-paced environments, and has a deep understanding of the creator economy in gaming vertical.

Responsibilities

• Creator Segmentation & Support Execution: Apply and refine a tier-based segmentation model for creators by content type and growth stage. Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self-serve resources).
• Growth Program Delivery: End-to-end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis. Operationalize creator sprints, rewards systems, and incentive campaigns aligned to tier-based goals.
• Performance Analysis & Reporting: Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities. Translate performance trends into actionable recommendations that inform program strategy and execution.
• Creator Education & Enablement: Co-develop toolkits, guides, and training materials that help creators improve content output and monetization. Ensure content is clear, modular, and scalable to reduce the need for manual support.
• Feature Adoption Execution: Assist in driving adoption of key TikTok LIVE features among creators. Track usage, gather creator feedback, and help optimize rollouts with the Product and Ops teams.
• Publisher Activation Support: Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy. Support creator participation by monitoring performance, growth impact, and campaign execution quality. Help surface key learnings to inform future co-branded initiatives and activation models.
• Trend Monitoring & Program Iteration: Monitor creator behavior, platform trends, and competitive benchmarks. Contribute ideas and insights to improve growth playbooks and campaign strategy.

Qualifications

• 5+ years of experience in creator strategy, content operations, or growth marketing
• Proven ability to execute programs and initiatives with measurable impact
• Strong analytical skills with comfort navigating dashboards and campaign metrics
• Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred)
• Collaborative mindset and ability to work cross-functionally with content, product, and data teams
• Clear communicator with strong project ownership

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

We strive to inspire creativity and bring joy through an innovative product, diverse teams, and a culture that values curiosity, humility, and impact. We believe in learning, iterating, and growing together as one team.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people globally and so does our workplace. We celebrate diverse voices and strive to reflect the communities we reach.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

For Pay Transparency: The base salary range for this position in the selected city is $83,600 - $143,556 annually. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may include discretionary bonuses/incentives and stock units. Benefits vary by location and may include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company may modify benefits programs at any time.