Senior SEO & AI Strategist - Hybrid Job at Fetch Pet Insurance in New York

Overview

This range is provided by Fetch Pet Insurance. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $150,000.00/yr

About Fetch

Fetch Pet Insurance, a tech-enabled pet wellness company, has consistently been an innovative leader in the pet insurance industry, offering the most extensive and all-inclusive pet insurance and health advice. Fetch makes vet bills affordable with a comprehensive product that does not restrict based on breed, age, or size. We aim to help pets get through bad days and extend the good days through a portfolio of products and offerings, including Fetch Health Forecast, our pet health and lifestyle blog, The Dig, and partnerships with Project Street Vet and animal no-kill shelters across North America. At Fetch, you are part of that innovation. We value transparency and open communication in a cross-functional, collaborative environment.

About the role

Senior SEO & AI Strategist to lead our search visibility efforts in an era of rapid change. This role is not a traditional SEO position — we seek someone fluent in today’s SEO best practices and fascinated by how artificial intelligence is reshaping the search landscape. You will own our SEO strategy across content, technical, and authority pillars and act as an internal thought leader on AI’s impact on search, from AI Overviews to generative search experiences. The ideal candidate is both a builder and a researcher, capable of executing proven SEO tactics while experimenting at the cutting edge of SEO + AI. This role is based in our New York City office in the Financial District on a hybrid schedule (2–3 days in office per week).

What You’ll Do

• Develop and execute a comprehensive SEO strategy to drive organic visibility, traffic, and conversions.
• Monitor and adapt to changes in search (including Google AI Overviews, generative engines, and evolving SERP features).
• Partner with content, design, and engineering teams to ensure technical SEO health and optimized site architecture.
• Conduct keyword research and content opportunity analysis with a strong understanding of high-intent pet owner audiences.
• Lead experiments at the intersection of SEO and AI, such as prompt-driven content workflows and structured data strategies.
• Track performance through analytics platforms (Google Search Console, SEMrush, etc.) and translate findings into actionable insights.
• Stay ahead of industry trends, acting as Fetch’s internal guide on the future of SEO and AI in digital marketing.

What We’re Looking For

• 5+ years of SEO experience across technical, content, and authority-building dimensions.
• Experience with SEO tools such as SEMrush, Screaming Frog, Ahrefs, Moz or similar.
• Strong track record of driving measurable growth through organic search.
• Deep curiosity and hands-on exploration of AI’s role in SEO, whether through research, side projects, or industry engagement.
• Experience with AI-powered SEO tools or building custom workflows using ChatGPT, Claude, or similar models.
• Experience with Webflow, WordPress or other CMS.
• Proficiency with SEO and analytics tools (Google Search Console, GA4, SEMrush, Screaming Frog, etc.).
• Strong communication skills and the ability to partner across marketing, content, and product teams.
• Creative, experimental mindset — eager to test, learn, and adapt in a changing landscape.

Nice to Have

• Background in pet insurance, pet care, or a passion for pets.

Why Join Fetch

We’re on a mission to help pet parents give their pets the best life possible. We offer a collaborative team environment, competitive compensation, comprehensive benefits, and the opportunity to be at the forefront of SEO in the AI era. We prioritize work-life balance and the mental health and well-being of our employees so you can thrive both professionally and personally.

As a company, we celebrate differences and are proud to be an equal-opportunity employer. We recruit, hire, pay, grow, and promote regardless of gender, race, color, sexual orientation, religion, age, protected veteran status, or any other identities protected by law.