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Overview
Head of Asset Owners & Public Sector Marketing (Director) – London or New York City, Hybrid. Role within the Client Marketing team. The Head of Asset Owners & Public Sector Marketing is a senior leader responsible for driving strategic marketing initiatives within the asset owner, public sector and governments segment to position the firm as a leader with institutional investors and government entities including public pensions, sovereign wealth funds, NGOs, central banks, defined contribution and defined benefit plans. What you’ll do
Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy for the asset owner & public sector segment, aligning with the firm’s overall business goals. Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach. Client Acquisition & Retention: Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment. Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI. Brand Positioning & Thought Leadership: Establish and enhance the firm’s brand presence in the asset owner & public sector market, building credibility and awareness through white papers, webinars, industry reports, and case studies that position the firm as a thought leader. Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise. What we’re looking for
15+ years of client marketing experience with B2B and B2B2C programs. Highly analytical mindset with attention to key metrics. Ability to run experiments and continuous testing to optimize performance. Agile approach to growth marketing and the ability to navigate ambiguity. Proven track record of professional and academic success. Experience in building, leading and motivating teams while collaborating in a matrixed organization. About BNY
Our culture empowers you to grow and succeed. We touch nearly 20% of the world’s investible assets with 50,000+ employees globally. We are recognized as a top place for innovators and an inclusive workplace. Awards include: America’s Most Innovative Companies (Fortune, 2024), World’s Most Admired Companies (Fortune, 2024), Corporate Equality Index 100% (Human Rights Campaign, 2023-2024), Best Places to Work for Disability Inclusion (Disability:IN, 2023-2024), Just Capital & CNBC (2024), Dow Jones Sustainability Indices (2024), and Bloomberg’s GEI (2023).
Compensation and benefits
Base salary range: $125,000 – $210,000 per year, with individualized determination based on experience and location. Total compensation may include commission, discretionary bonuses, short and long-term incentives, and company-sponsored benefits. This position is at-will. We offer competitive compensation, benefits, and wellbeing programs aligned with our pay-for-performance philosophy, along with generous paid leave including paid volunteer time. BNY is an Equal Employment Opportunity / Affirmative Action Employer. We value diversity and encourage applications from underrepresented groups.
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Head of Asset Owners & Public Sector Marketing (Director) – London or New York City, Hybrid. Role within the Client Marketing team. The Head of Asset Owners & Public Sector Marketing is a senior leader responsible for driving strategic marketing initiatives within the asset owner, public sector and governments segment to position the firm as a leader with institutional investors and government entities including public pensions, sovereign wealth funds, NGOs, central banks, defined contribution and defined benefit plans. What you’ll do
Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy for the asset owner & public sector segment, aligning with the firm’s overall business goals. Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach. Client Acquisition & Retention: Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment. Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI. Brand Positioning & Thought Leadership: Establish and enhance the firm’s brand presence in the asset owner & public sector market, building credibility and awareness through white papers, webinars, industry reports, and case studies that position the firm as a thought leader. Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise. What we’re looking for
15+ years of client marketing experience with B2B and B2B2C programs. Highly analytical mindset with attention to key metrics. Ability to run experiments and continuous testing to optimize performance. Agile approach to growth marketing and the ability to navigate ambiguity. Proven track record of professional and academic success. Experience in building, leading and motivating teams while collaborating in a matrixed organization. About BNY
Our culture empowers you to grow and succeed. We touch nearly 20% of the world’s investible assets with 50,000+ employees globally. We are recognized as a top place for innovators and an inclusive workplace. Awards include: America’s Most Innovative Companies (Fortune, 2024), World’s Most Admired Companies (Fortune, 2024), Corporate Equality Index 100% (Human Rights Campaign, 2023-2024), Best Places to Work for Disability Inclusion (Disability:IN, 2023-2024), Just Capital & CNBC (2024), Dow Jones Sustainability Indices (2024), and Bloomberg’s GEI (2023).
Compensation and benefits
Base salary range: $125,000 – $210,000 per year, with individualized determination based on experience and location. Total compensation may include commission, discretionary bonuses, short and long-term incentives, and company-sponsored benefits. This position is at-will. We offer competitive compensation, benefits, and wellbeing programs aligned with our pay-for-performance philosophy, along with generous paid leave including paid volunteer time. BNY is an Equal Employment Opportunity / Affirmative Action Employer. We value diversity and encourage applications from underrepresented groups.
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