The Knot Worldwide Inc.
Senior Product Marketing Manager (Marketplace)
The Knot Worldwide Inc., New York, New York, us, 10261
New York City
About the Role
As a Senior Product Marketing Manager, you will help TKWW create an exceptional marketplace experience to help couples find their dream wedding team – from product discovery and solutioning to go-to-market planning and execution. You will partner closely with product management, design, research and go-to-market teams, ensuring that our customers’ voice is reflected in our products and messaging. You will drive customer insights to inform product development, develop differentiated and customer-backed product positioning, and partner with Marketing and Channel teams to drive product adoption and engagement. Responsibilities
Product Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage. Customer Insights & Advocacy: Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap. In-Market Testing & Experimentation: Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs. Go-To-Market Planning & Execution: Partner with marketing channel owners to launch, track and optimize notable releases. Content and Asset Development: Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications. Market Intelligence – Proactively stay on top of competitors’ strategies and market trends and drive follow-up actions. Successful Candidates Have
Minimum 5-7 years product marketing experience Experience marketing to small businesses strongly preferred Works well cross-functionally, particularly with product, creative and channel teams Demonstrated ability to influence product strategy based on market research and customer insights Track record of using “test & learn” to drive continuous improvement Ability to manage multiple projects at one time, prioritizing and organizing effectively Outstanding writer and editor with exceptional attention to detail Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done Ability to work in a fast-paced environment with all levels of management Bachelor\'s Degree with a strong academic record At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! Work Model
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model. What We Love About You
You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. What You Love About Us
We offer a range of holistic offerings to support our employees so that they can live our values. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we celebrate and support the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and initiatives that support the growth, development, and happiness of our people. Together@TKWW
is our approach to hybrid work. It combines flexibility with opportunities to connect in person. For Together@TKWW-eligible roles, regular in-office time is encouraged to foster collaboration; for roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings. Office locations include Barcelona (Spain); Delhi (India); Galway (Ireland); London (England); New York, NY; and Washington, D.C. US Notice & Privacy
The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination. The Knot Worldwide prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. The Knot Worldwide processes your personal data to evaluate your application in accordance with our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
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As a Senior Product Marketing Manager, you will help TKWW create an exceptional marketplace experience to help couples find their dream wedding team – from product discovery and solutioning to go-to-market planning and execution. You will partner closely with product management, design, research and go-to-market teams, ensuring that our customers’ voice is reflected in our products and messaging. You will drive customer insights to inform product development, develop differentiated and customer-backed product positioning, and partner with Marketing and Channel teams to drive product adoption and engagement. Responsibilities
Product Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage. Customer Insights & Advocacy: Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap. In-Market Testing & Experimentation: Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs. Go-To-Market Planning & Execution: Partner with marketing channel owners to launch, track and optimize notable releases. Content and Asset Development: Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications. Market Intelligence – Proactively stay on top of competitors’ strategies and market trends and drive follow-up actions. Successful Candidates Have
Minimum 5-7 years product marketing experience Experience marketing to small businesses strongly preferred Works well cross-functionally, particularly with product, creative and channel teams Demonstrated ability to influence product strategy based on market research and customer insights Track record of using “test & learn” to drive continuous improvement Ability to manage multiple projects at one time, prioritizing and organizing effectively Outstanding writer and editor with exceptional attention to detail Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done Ability to work in a fast-paced environment with all levels of management Bachelor\'s Degree with a strong academic record At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! Work Model
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model. What We Love About You
You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. What You Love About Us
We offer a range of holistic offerings to support our employees so that they can live our values. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we celebrate and support the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and initiatives that support the growth, development, and happiness of our people. Together@TKWW
is our approach to hybrid work. It combines flexibility with opportunities to connect in person. For Together@TKWW-eligible roles, regular in-office time is encouraged to foster collaboration; for roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings. Office locations include Barcelona (Spain); Delhi (India); Galway (Ireland); London (England); New York, NY; and Washington, D.C. US Notice & Privacy
The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination. The Knot Worldwide prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. The Knot Worldwide processes your personal data to evaluate your application in accordance with our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.
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