Cannabis Company
Field Marketing Associate New Minnesota, United States
Cannabis Company, Saint Paul, Minnesota, United States
The Field Marketing Associate/ Regional Activation Manager will report to the Sr. Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the Minnesota, Ohio, and California markets. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for both sides of the business, consumer packaged goods and retail, for both RISE and external dispensary accounts, all while maintaining a RISE-first concept. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.
Responsibilities
Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs. Regularly partner with retail operations and local store teams to execute marketing programs and events on and offsite.
Ensure that centrally and regionally-led promotions and product/strain launches are fully executed at the store level, including displays, in-stock product, signage, employee swag, and employee education.
Responsible for ensuring regional budget is up to date and expenses are recorded in a timely manner.
Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams.
Support the sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
Assist the Manager, Regional Marketing in customizing digital and printed creative templates for various centrally and regionally led initiatives to fit regional needs.
Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback, and make recommendations for improvement and growth.
Establish strong relationships and communication channels with customers, external partners and cross-functional team members.
Complete surveys for inside and outside accounts via online menus and in-person store visits.
Must be available nights, weekends, and flexible to be available during non-traditional hours as required.
Qualifications
A high integrity leader who understands that working in the Cannabis industry requires a high level of compliance with the rules, regulations, policies, and procedures of Green Thumb.
2-3 years in Sales, brand marketing or field marketing at a retail organization or consumer products company preferred.
Background in sales, brand marketing, field marketing, retail activation and project management preferred.
Highly motivated, self-directed, innovative and able to work independently and in teams with keen judgement, common sense and resourcefulness.
Adapts and thrives in a demanding, start-up, fast-paced environment.
Insists on flawless execution and operates with a high level of professionalism and integrity, including handling confidential information.
Strong written and verbal communication skills.
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel for events and meetings multiple times throughout the year, in-market and out-of-market overnight, up to 30%.
Additional Requirements
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Must possess a valid driver’s license.
Must be a minimum of 21 years of age.
Must be approved by state badging agency to work in cannabis industry.
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$60,000 - $75,000 USD
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Responsibilities
Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs. Regularly partner with retail operations and local store teams to execute marketing programs and events on and offsite.
Ensure that centrally and regionally-led promotions and product/strain launches are fully executed at the store level, including displays, in-stock product, signage, employee swag, and employee education.
Responsible for ensuring regional budget is up to date and expenses are recorded in a timely manner.
Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams.
Support the sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
Assist the Manager, Regional Marketing in customizing digital and printed creative templates for various centrally and regionally led initiatives to fit regional needs.
Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback, and make recommendations for improvement and growth.
Establish strong relationships and communication channels with customers, external partners and cross-functional team members.
Complete surveys for inside and outside accounts via online menus and in-person store visits.
Must be available nights, weekends, and flexible to be available during non-traditional hours as required.
Qualifications
A high integrity leader who understands that working in the Cannabis industry requires a high level of compliance with the rules, regulations, policies, and procedures of Green Thumb.
2-3 years in Sales, brand marketing or field marketing at a retail organization or consumer products company preferred.
Background in sales, brand marketing, field marketing, retail activation and project management preferred.
Highly motivated, self-directed, innovative and able to work independently and in teams with keen judgement, common sense and resourcefulness.
Adapts and thrives in a demanding, start-up, fast-paced environment.
Insists on flawless execution and operates with a high level of professionalism and integrity, including handling confidential information.
Strong written and verbal communication skills.
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel for events and meetings multiple times throughout the year, in-market and out-of-market overnight, up to 30%.
Additional Requirements
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Must possess a valid driver’s license.
Must be a minimum of 21 years of age.
Must be approved by state badging agency to work in cannabis industry.
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$60,000 - $75,000 USD
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