Salesforce, Inc..
Salesforce is the world’s leading CRM, making it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way. Marketing powers the engine of Salesforce’s growth, turning digital and in-person engagements into high-quality leads, opportunities, and revenue. We’re a diverse, global team of incredible talent, showing the world that businesses can do well and do good.
Overview The Global Marketing Analytics team is seeking a talented Analyst, Marketing Analytics to contribute to our efforts in transforming complex Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement and possess strong technical and analytical skills while clearly accounting for key requirements from stakeholders. The Global Marketing Analytics team serves as an independent data team, providing an unbiased and analytically rigorous view of Marketing Performance. We prioritize self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed to evaluate the performance of marketing activities and programs, and are accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice.
We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data and metrics. This team is hybrid and works from the San Francisco office three days per week. This team supports:
Key analytics work streams in support of global Marketing results
The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
Primary Responsibilities
Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.
Contribute to the development and maintenance of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth.
Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output.
Enable and train marketing teams to become confident consumers of dashboards and other components of our data products.
Other responsibilities
Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making
Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.
Knowledge and Skills Requirements
Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data
Advanced data exploration and analysis skills
Familiarity with marketing practices, marketing KPIs, marketing analytics
Highly proficient in Excel / Google Sheets
Passion for data, and analysis; comfortable working with large datasets
Strong problem-solving skills
Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)
Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization
Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills
Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment
Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers
Experience working with cross-functional teams and stakeholders
Preferred Qualifications
Data Build Tool (dbt) experience a plus
Marketing and/or Sales Strategy Analytics experience a plus
Enterprise (B2B) marketing experience a plus
Salesforce experience and product knowledge a plus
Salesforce and Tableau certification a plus
Experience with Python a plus
Experience
BS/BA degree in marketing, economics, marketing, finance, business analytics, business, or equivalent related experience
2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)
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Overview The Global Marketing Analytics team is seeking a talented Analyst, Marketing Analytics to contribute to our efforts in transforming complex Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement and possess strong technical and analytical skills while clearly accounting for key requirements from stakeholders. The Global Marketing Analytics team serves as an independent data team, providing an unbiased and analytically rigorous view of Marketing Performance. We prioritize self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed to evaluate the performance of marketing activities and programs, and are accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice.
We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data and metrics. This team is hybrid and works from the San Francisco office three days per week. This team supports:
Key analytics work streams in support of global Marketing results
The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
Primary Responsibilities
Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.
Contribute to the development and maintenance of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth.
Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output.
Enable and train marketing teams to become confident consumers of dashboards and other components of our data products.
Other responsibilities
Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making
Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.
Knowledge and Skills Requirements
Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data
Advanced data exploration and analysis skills
Familiarity with marketing practices, marketing KPIs, marketing analytics
Highly proficient in Excel / Google Sheets
Passion for data, and analysis; comfortable working with large datasets
Strong problem-solving skills
Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)
Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization
Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills
Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment
Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers
Experience working with cross-functional teams and stakeholders
Preferred Qualifications
Data Build Tool (dbt) experience a plus
Marketing and/or Sales Strategy Analytics experience a plus
Enterprise (B2B) marketing experience a plus
Salesforce experience and product knowledge a plus
Salesforce and Tableau certification a plus
Experience with Python a plus
Experience
BS/BA degree in marketing, economics, marketing, finance, business analytics, business, or equivalent related experience
2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)
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