Barings
Job Summary
The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, who is savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will be responsible for creating a wealth marketing plan to promote Barings’ investment management capabilities and raise brand awareness within the wealth market. She/He will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and working with a broad range of teams including distribution, compliance and investment management.
Primary Responsibilities
Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters
Conduct market research to identify trends and opportunities
Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy
Qualifications
A minimum of 10 years of marketing experience
Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred.
Must be an effective communicator, both verbally and written
Highly collaborative and can work across teams to achieve results
Direct experience with brand management, sponsorship and events and digital marketing
Strong project management skills and experience
B.S. or B.A. in Marketing or related field is preferred
Base Salary Range: $120,000- $170,000 and additional incentive compensation.
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Requisite Skills Additional Skills Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.
Barings offers a comprehensive benefits package including:
CORE BENEFITS & WELLNESS
Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
Fitness Center Reimbursement Program (Including Online Memberships)
Employee Assistance Program (EAP)
Fertility Benefits
FINANCIAL WELL-BEING
Highly competitive 401(k) Plan with Company Match
Health Savings Account (HSA) with Company Contributions
Flexible Spending Accounts (FSA) - Health Care & Dependent Care
Retirement Health Reimbursement Account
LIFE INSURANCE
Basic and Supplemental Life Insurance
Spouse and Child Life Insurance
TIME OFF, DISABILITY AND LEAVE OF ABSENCE
Paid Vacation, Sick Days and Annual Holidays
Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
Short and Long Term Disability Plans
Paid Volunteer Time
OTHER BENEFITS
Education Assistance Program
Charitable Matching Gifts Program
Commuter Reimbursement Program
Adoption and Surrogacy Reimbursement Program
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Primary Responsibilities
Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters
Conduct market research to identify trends and opportunities
Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy
Qualifications
A minimum of 10 years of marketing experience
Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred.
Must be an effective communicator, both verbally and written
Highly collaborative and can work across teams to achieve results
Direct experience with brand management, sponsorship and events and digital marketing
Strong project management skills and experience
B.S. or B.A. in Marketing or related field is preferred
Base Salary Range: $120,000- $170,000 and additional incentive compensation.
#LI-JS1
Requisite Skills Additional Skills Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.
Barings offers a comprehensive benefits package including:
CORE BENEFITS & WELLNESS
Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
Fitness Center Reimbursement Program (Including Online Memberships)
Employee Assistance Program (EAP)
Fertility Benefits
FINANCIAL WELL-BEING
Highly competitive 401(k) Plan with Company Match
Health Savings Account (HSA) with Company Contributions
Flexible Spending Accounts (FSA) - Health Care & Dependent Care
Retirement Health Reimbursement Account
LIFE INSURANCE
Basic and Supplemental Life Insurance
Spouse and Child Life Insurance
TIME OFF, DISABILITY AND LEAVE OF ABSENCE
Paid Vacation, Sick Days and Annual Holidays
Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
Short and Long Term Disability Plans
Paid Volunteer Time
OTHER BENEFITS
Education Assistance Program
Charitable Matching Gifts Program
Commuter Reimbursement Program
Adoption and Surrogacy Reimbursement Program
#J-18808-Ljbffr