Abe
Overview
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.
The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Be responsible for personal productivity and utilization
Work with the Associate Director to achieve internal and client goals
Understand the value of programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional networks
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Problem solver, competitive and curious
Curiosity for staying on the cutting edge of the industry and sharing knowledge
Ability to organize, prioritize and manage multiple projects simultaneously
Quality-focused with a passion for advertising
Willingness to travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Represent and embody Abe’s core values in every interaction
Manage approximately five mid-tier and enterprise accounts
Meet and exceed department KPIs, such as client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores
Build client trust and relationships that support renewals
Cross-sell services aligned with client goals and objectives
Clearly communicate results with client contacts and executives
Make exceptional decisions about strategic direction for accounts
Benefits
Competitive base salary range for this position in the United States: $70,000–$80,000 USD with potential for bonus eligibility. Actual salary may vary based on compensation practices, skills, and experience.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
Employer-paid plan for you and partial employer contribution for dependents
Mental health: access to therapists through Spring Health; Headspace membership
Physical health: Omada, fertility support, virtual workouts, One Medical membership
Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, Year-end break, Paid parental leave
401(k) with company match
Annual bonus based on tenure
Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with the option to use our offices in Irvine, CA. We may accommodate global opportunities where we have established operations (Canada, the UK, Australia). For global locations, you must have valid work authorization and reside in the country.
This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop, necessary software, and reliable internet. This role may require you to stay stationary for extended periods and to interpret written and verbal communication. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require accommodations in applying, interviewing, or completing pre-employment tests, direct inquiries to careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.
The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Be responsible for personal productivity and utilization
Work with the Associate Director to achieve internal and client goals
Understand the value of programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional networks
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Problem solver, competitive and curious
Curiosity for staying on the cutting edge of the industry and sharing knowledge
Ability to organize, prioritize and manage multiple projects simultaneously
Quality-focused with a passion for advertising
Willingness to travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
Represent and embody Abe’s core values in every interaction
Manage approximately five mid-tier and enterprise accounts
Meet and exceed department KPIs, such as client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores
Build client trust and relationships that support renewals
Cross-sell services aligned with client goals and objectives
Clearly communicate results with client contacts and executives
Make exceptional decisions about strategic direction for accounts
Benefits
Competitive base salary range for this position in the United States: $70,000–$80,000 USD with potential for bonus eligibility. Actual salary may vary based on compensation practices, skills, and experience.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
Employer-paid plan for you and partial employer contribution for dependents
Mental health: access to therapists through Spring Health; Headspace membership
Physical health: Omada, fertility support, virtual workouts, One Medical membership
Time Off: Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, Year-end break, Paid parental leave
401(k) with company match
Annual bonus based on tenure
Work Environment Requirements As a remote-first company, you can work from anywhere in the US, with the option to use our offices in Irvine, CA. We may accommodate global opportunities where we have established operations (Canada, the UK, Australia). For global locations, you must have valid work authorization and reside in the country.
This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need a laptop, necessary software, and reliable internet. This role may require you to stay stationary for extended periods and to interpret written and verbal communication. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require accommodations in applying, interviewing, or completing pre-employment tests, direct inquiries to careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr