Kraft Heinz
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. We’re committed to responsible, sustainable practices and to transforming the food industry with bold thinking and unprecedented results. Our culture emphasizes ownership, meritocracy, and collaboration. We empower our people at every level to own their work, think like Owners, and contribute to the collective success of Kraft Heinz. You’ll be supported to grow and achieve, bring your authentic self to work, and be rewarded for outstanding performance.
Position Summary
As
Senior Analyst, Experiential Marketing , you will help Kraft Heinz create culturally relevant, insight-driven brand experiences. You’ll bring brands to life through moments that connect with people, shape culture, and accelerate growth—while strengthening connections between our operator partners (restaurants, hospitality groups, and foodservice providers) and the consumers they serve. Reporting to the Senior Manager, Experiential Marketing & Cultural Partnerships, you will support the strategy, planning, execution, and measurement of experiential activations and cultural partnerships that drive impact for Kraft Heinz brands and our partners. This is a collaborative, detail-oriented role blending creativity with analytics. You’ll assist in coordinating B2B and B2C experiential events, develop presentations and post-event reporting, manage project timelines, and help bring activations to life that deliver brand equity and commercial value.
Key Responsibilities
Program & Event Support
Assist in the planning, coordination, and execution of experiential activations—both consumer-facing and industry-facing—ensuring all elements are aligned with brand strategy and business goals. Support project management efforts across cross-functional teams and agency partners to ensure timely and high-quality delivery of activations. Maintain detailed project timelines, budgets, and documentation to track key milestones and deliverables.
Analytics & Insights
Lead the collection, organization, and analysis of performance data from experiential programs and partnerships (e.g., engagement metrics, ROI, partner performance, post-event surveys). Translate data into actionable insights and develop recap reports that inform future activations and continuous improvement. Monitor and synthesize industry trends, competitive activities, and cultural insights to inform strategy and inspire new ideas.
Creative & Strategic Development Support
Contribute to the development of creative briefs, partner proposals, and presentation materials to support stakeholder alignment and agency direction. Assist in evaluating partnership and sponsorship opportunities through research and data-backed recommendations. Help manage the activation calendar and internal reporting tools to maintain visibility of upcoming events and results.
Collaboration & Communication
Collaborate with teams across marketing, culinary, sales, brand, and agency partners to ensure seamless integration of experiential marketing into broader initiatives. Act as a liaison between internal stakeholders and external vendors/partners to ensure clear communication and executional excellence. Support administrative needs for the team, including budget tracking, invoicing, and logistics coordination as needed.
Qualifications
2–4 years of experience in experiential marketing, brand marketing, event coordination, or partnerships—ideally in food, hospitality, or lifestyle-focused industries. Strong organizational skills with the ability to manage multiple projects and priorities simultaneously. Analytical mindset with experience gathering and interpreting marketing data to support business decisions. Excellent communication and presentation skills; proficiency in Microsoft PowerPoint and Excel required. Familiarity with marketing and event metrics, project management tools, and digital collaboration platforms a plus. Passion for food, culture, and creating meaningful brand experiences. Willingness to travel occasionally for activations and events (approx. 5–10 times per year).
Total Rewards & Benefits
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range $88,000.00 - $110,000.00 Bonus
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs. Wellbeing
We offer events, resources, and learning opportunities to support physical, social, emotional, and financial well-being. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors. Physical – Medical, Prescription Drug, Dental, Vision Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs Financial – 401k, Life Insurance, Disability
Location
Chicago/Aon Center
Equal Employment Opportunity
Kraft Heinz is an Equal Opportunity Employer – We welcome applicants from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation and gender identity, and other protected classes. Applicants requiring accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
#J-18808-Ljbffr
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. We’re committed to responsible, sustainable practices and to transforming the food industry with bold thinking and unprecedented results. Our culture emphasizes ownership, meritocracy, and collaboration. We empower our people at every level to own their work, think like Owners, and contribute to the collective success of Kraft Heinz. You’ll be supported to grow and achieve, bring your authentic self to work, and be rewarded for outstanding performance.
Position Summary
As
Senior Analyst, Experiential Marketing , you will help Kraft Heinz create culturally relevant, insight-driven brand experiences. You’ll bring brands to life through moments that connect with people, shape culture, and accelerate growth—while strengthening connections between our operator partners (restaurants, hospitality groups, and foodservice providers) and the consumers they serve. Reporting to the Senior Manager, Experiential Marketing & Cultural Partnerships, you will support the strategy, planning, execution, and measurement of experiential activations and cultural partnerships that drive impact for Kraft Heinz brands and our partners. This is a collaborative, detail-oriented role blending creativity with analytics. You’ll assist in coordinating B2B and B2C experiential events, develop presentations and post-event reporting, manage project timelines, and help bring activations to life that deliver brand equity and commercial value.
Key Responsibilities
Program & Event Support
Assist in the planning, coordination, and execution of experiential activations—both consumer-facing and industry-facing—ensuring all elements are aligned with brand strategy and business goals. Support project management efforts across cross-functional teams and agency partners to ensure timely and high-quality delivery of activations. Maintain detailed project timelines, budgets, and documentation to track key milestones and deliverables.
Analytics & Insights
Lead the collection, organization, and analysis of performance data from experiential programs and partnerships (e.g., engagement metrics, ROI, partner performance, post-event surveys). Translate data into actionable insights and develop recap reports that inform future activations and continuous improvement. Monitor and synthesize industry trends, competitive activities, and cultural insights to inform strategy and inspire new ideas.
Creative & Strategic Development Support
Contribute to the development of creative briefs, partner proposals, and presentation materials to support stakeholder alignment and agency direction. Assist in evaluating partnership and sponsorship opportunities through research and data-backed recommendations. Help manage the activation calendar and internal reporting tools to maintain visibility of upcoming events and results.
Collaboration & Communication
Collaborate with teams across marketing, culinary, sales, brand, and agency partners to ensure seamless integration of experiential marketing into broader initiatives. Act as a liaison between internal stakeholders and external vendors/partners to ensure clear communication and executional excellence. Support administrative needs for the team, including budget tracking, invoicing, and logistics coordination as needed.
Qualifications
2–4 years of experience in experiential marketing, brand marketing, event coordination, or partnerships—ideally in food, hospitality, or lifestyle-focused industries. Strong organizational skills with the ability to manage multiple projects and priorities simultaneously. Analytical mindset with experience gathering and interpreting marketing data to support business decisions. Excellent communication and presentation skills; proficiency in Microsoft PowerPoint and Excel required. Familiarity with marketing and event metrics, project management tools, and digital collaboration platforms a plus. Passion for food, culture, and creating meaningful brand experiences. Willingness to travel occasionally for activations and events (approx. 5–10 times per year).
Total Rewards & Benefits
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range $88,000.00 - $110,000.00 Bonus
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs. Wellbeing
We offer events, resources, and learning opportunities to support physical, social, emotional, and financial well-being. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors. Physical – Medical, Prescription Drug, Dental, Vision Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs Financial – 401k, Life Insurance, Disability
Location
Chicago/Aon Center
Equal Employment Opportunity
Kraft Heinz is an Equal Opportunity Employer – We welcome applicants from underrepresented ethnic minority groups, women, veterans, individuals with disabilities, sexual orientation and gender identity, and other protected classes. Applicants requiring accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
#J-18808-Ljbffr