TANGSPAC CONSULTING PTE LTD
Brand, Marketing Executive - (Cards / Banking)
TANGSPAC CONSULTING PTE LTD, West Islip, New York, United States
Role
Marketing Executive Duration
12 months initial contract Location
Central, SG Responsibilities
Campaign Strategy & Execution: Develop clear and compelling positioning that differentiates our offerings in the market. Campaign Strategy & Execution: Execute comprehensive go-to-market plans with a clear strategy and approach to drive card spend, activation, retention, and overall portfolio growth. Campaign Strategy & Execution: Create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage. Campaign Strategy & Execution: Collaborate effectively with cross-functional teams—including card partnerships, portfolio management, product, business analytics, cognitive banking, in-house creative, and performance marketing teams, as well as external agencies—to ensure marketing initiatives align with business goals, brand strategy, and customer needs. Campaign Strategy & Execution: Support the tracking and management of advertising and promotion (A&P) budgets. Content Creation & Amplification: Proficient in leveraging creative tools such as GenAI, ChatGPT, and Canva to support the production of engaging marketing content, including EDMs, in-app messages, social media posts, and website pages that promote card usage and portfolio growth. Content Creation & Amplification: Support A/B testing and campaign optimisation to enhance creative effectiveness, increase awareness, and improve card spend and retention. Content Creation & Amplification: Ensure brand consistency and alignment with client's overall marketing and communications strategy across owned and paid media channels. Data-Driven Marketing & Performance Analysis: Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI. Data-Driven Marketing & Performance Analysis: Collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaign planning. Data-Driven Marketing & Performance Analysis: Prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives. Qualifications
Bachelor’s degree in Marketing, Business, or a related field. 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in leveraging customer insights and analytics to inform marketing strategy. Excellent communication, stakeholder management, and problem-solving skills. Passionate about delivering customer value and enhancing the brand experience. Interested Candidates - Apply here or share your CV to jules@tangspac.com | EA License: R24121283
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Marketing Executive Duration
12 months initial contract Location
Central, SG Responsibilities
Campaign Strategy & Execution: Develop clear and compelling positioning that differentiates our offerings in the market. Campaign Strategy & Execution: Execute comprehensive go-to-market plans with a clear strategy and approach to drive card spend, activation, retention, and overall portfolio growth. Campaign Strategy & Execution: Create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage. Campaign Strategy & Execution: Collaborate effectively with cross-functional teams—including card partnerships, portfolio management, product, business analytics, cognitive banking, in-house creative, and performance marketing teams, as well as external agencies—to ensure marketing initiatives align with business goals, brand strategy, and customer needs. Campaign Strategy & Execution: Support the tracking and management of advertising and promotion (A&P) budgets. Content Creation & Amplification: Proficient in leveraging creative tools such as GenAI, ChatGPT, and Canva to support the production of engaging marketing content, including EDMs, in-app messages, social media posts, and website pages that promote card usage and portfolio growth. Content Creation & Amplification: Support A/B testing and campaign optimisation to enhance creative effectiveness, increase awareness, and improve card spend and retention. Content Creation & Amplification: Ensure brand consistency and alignment with client's overall marketing and communications strategy across owned and paid media channels. Data-Driven Marketing & Performance Analysis: Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI. Data-Driven Marketing & Performance Analysis: Collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaign planning. Data-Driven Marketing & Performance Analysis: Prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives. Qualifications
Bachelor’s degree in Marketing, Business, or a related field. 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in leveraging customer insights and analytics to inform marketing strategy. Excellent communication, stakeholder management, and problem-solving skills. Passionate about delivering customer value and enhancing the brand experience. Interested Candidates - Apply here or share your CV to jules@tangspac.com | EA License: R24121283
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