American Heart Association
National Vice President, Content and Channel Strategy
American Heart Association, Oklahoma City, Oklahoma, United States, 73116
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a National Vice President, Content and Channel Strategy Responsibilities
Lead the development of an integrated channel and content strategy that aligns with omnichannel and campaign goals across business units and audience segments. Guide the creation of content for both B2C and B2B audiences, from high-concept storytelling to conversion-driven assets, ensuring every piece is strategically designed to perform across the full funnel: awareness, engagement, conversion, and retention. Oversee the channel strategy that drives how content is modularized, adapted, and distributed across platforms, including email, social, video, web, paid media, SMS, and organic channels. In close partnership with marketing, business stakeholders, digital and creative teams, ensure content is high-quality, channel-native, and audience-optimized. Champion a “make once, publish everywhere” model to maximize reach, efficiency, and performance across the ecosystem. Define content KPIs with analytics and business teams, review performance across platforms, and apply insights to optimize messaging and format. Lead continuous testing and refinement to improve engagement. Upskill the current team to ensure content is discoverable in emerging formats like AI Overviews, featured snippets, and voice search. Collaborate with the SEO team on metadata, structured data, and formatting while keeping content on-brand and compelling. Manage a high-performing team of content and channel strategists, and writers focused on scalable campaign execution. Collaborate across brand, creative, digital, and marketing teams to ensure alignment and agility. Lead the content side of channel strategy in partnership with business stakeholders, ensuring execution supports enterprise goals and audience needs. Oversee content budgets and agency partnerships, ensuring resources are allocated effectively to support production, channel strategy, and campaign priorities. Additional responsibilities may be assigned as appropriate to the scope of the role. Qualifications
Bachelor’s Degree or equivalent work experience. Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, with experience in both B2C and B2B environments. 10+ years of experience preferred, and agency experience is a plus. At least seven (7) years of supervisory experience. Proven success in writing/developing content for a channel strategy in campaigns across the full funnel: awareness, engagement, conversion, and retention. Strong experience leading content teams that create and activate strategic content across multiple channels in multiple formats. Strong understanding of content performance metrics and audience segmentation strategies. Familiarity with writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution. Strong leadership, communication, and stakeholder management skills. Working familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools. Bachelor’s degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred. Compensation & Benefits
Compensation & Benefits: Expected pay range will be $160,000 to $180,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Rewards & Benefits Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs, based on the type of position. This position is incentive eligible based on achieving certain targets, up to 22% based on targets. Benefits We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. We also offer an employee assistance program, employee wellness program, telemedicine, and medical consultation. Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources. Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees, with increases based on seniority. 12 paid holidays off each year. Tuition Assistance We support the career development of all employees with financial assistance for education related to current duties or potential future positions in the organization. The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 we will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. This position not a match with your skills? Click
here
to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE / Protected Veterans / Persons with Disabilities #LI-Remote Join our Talent Community to receive updates on new opportunities and future events. Location: US-TX-Dallas | Posted Date: 2 days ago | Requisition ID: 2025-16204 | Job Category: Marketing, Communications & Public Relations | Position Type: Full Time
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Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a National Vice President, Content and Channel Strategy Responsibilities
Lead the development of an integrated channel and content strategy that aligns with omnichannel and campaign goals across business units and audience segments. Guide the creation of content for both B2C and B2B audiences, from high-concept storytelling to conversion-driven assets, ensuring every piece is strategically designed to perform across the full funnel: awareness, engagement, conversion, and retention. Oversee the channel strategy that drives how content is modularized, adapted, and distributed across platforms, including email, social, video, web, paid media, SMS, and organic channels. In close partnership with marketing, business stakeholders, digital and creative teams, ensure content is high-quality, channel-native, and audience-optimized. Champion a “make once, publish everywhere” model to maximize reach, efficiency, and performance across the ecosystem. Define content KPIs with analytics and business teams, review performance across platforms, and apply insights to optimize messaging and format. Lead continuous testing and refinement to improve engagement. Upskill the current team to ensure content is discoverable in emerging formats like AI Overviews, featured snippets, and voice search. Collaborate with the SEO team on metadata, structured data, and formatting while keeping content on-brand and compelling. Manage a high-performing team of content and channel strategists, and writers focused on scalable campaign execution. Collaborate across brand, creative, digital, and marketing teams to ensure alignment and agility. Lead the content side of channel strategy in partnership with business stakeholders, ensuring execution supports enterprise goals and audience needs. Oversee content budgets and agency partnerships, ensuring resources are allocated effectively to support production, channel strategy, and campaign priorities. Additional responsibilities may be assigned as appropriate to the scope of the role. Qualifications
Bachelor’s Degree or equivalent work experience. Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, with experience in both B2C and B2B environments. 10+ years of experience preferred, and agency experience is a plus. At least seven (7) years of supervisory experience. Proven success in writing/developing content for a channel strategy in campaigns across the full funnel: awareness, engagement, conversion, and retention. Strong experience leading content teams that create and activate strategic content across multiple channels in multiple formats. Strong understanding of content performance metrics and audience segmentation strategies. Familiarity with writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution. Strong leadership, communication, and stakeholder management skills. Working familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools. Bachelor’s degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred. Compensation & Benefits
Compensation & Benefits: Expected pay range will be $160,000 to $180,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Rewards & Benefits Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs, based on the type of position. This position is incentive eligible based on achieving certain targets, up to 22% based on targets. Benefits We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. We also offer an employee assistance program, employee wellness program, telemedicine, and medical consultation. Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources. Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees, with increases based on seniority. 12 paid holidays off each year. Tuition Assistance We support the career development of all employees with financial assistance for education related to current duties or potential future positions in the organization. The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 we will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. This position not a match with your skills? Click
here
to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE / Protected Veterans / Persons with Disabilities #LI-Remote Join our Talent Community to receive updates on new opportunities and future events. Location: US-TX-Dallas | Posted Date: 2 days ago | Requisition ID: 2025-16204 | Job Category: Marketing, Communications & Public Relations | Position Type: Full Time
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