WillowTree
Boston, Massachusetts, United States; Charlottesville, Virginia, United States; Columbus, Ohio, United States; Durham, North Carolina, United States
Who We Are
TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, designing and delivering transformative customer experiences through technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. We offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. Our global team supports mobile apps, websites, voiceUI, chatbots, AI, customer service, and in-store solutions backed by TELUS’s scale and security. Location & Flexibility
Our
Digital Marketing Manager (Adobe)
is part of the Digital Marketing team at TELUS Digital. To maintain a collaborative culture, this role requires in-office presence in a hybrid capacity 2–3 days weekly. This role can be located in
Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC . The Opportunity
As a
Digital Marketing Manager (Adobe) , you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) to lead complex business/technical integrations and influence client products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns. Responsibilities
Lead complex strategy and execution projects across client apps and MarTech tools (e.g., Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, Punchh). Working experience with
Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), OR Adobe Campaign
is required. Drive ongoing client success by defining engagement scope and communicating with stakeholders. Coach project teams and the Growth team to ensure client success, with emphasis on Adobe Experience Platform applications. Lead discovery engagements to understand clients’ goals and determine optimal marketing tech stacks, focusing on Adobe Experience Platform applications. Train clients on their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scalability. Lead ongoing marketing service engagements with campaigns, analytics, and data reporting to demonstrate ROI. Provide feedback to internal teams on creative assets and content development. Resolve inquiries related to Adobe Experience Platform applications, from education to technical operations. Develop and launch multi-channel marketing strategies to improve engagement, conversions, and retention using Adobe tools. Collaborate with technology vendors to develop customized marketing solutions, with a focus on Adobe technologies. Analyze marketing performance by audience segment and adjust to optimize experience, personalization, and relevance using Adobe tools. Travel to client offices as needed. Qualifications
3+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA). Proven ability to deploy campaigns in customer engagement platforms. Experience leading multi-phase projects with diverse stakeholders, especially involving Adobe Experience Platform applications. Experience leading diverse, cross-functional teams and mentoring team members. Excellent written and verbal communication skills. Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages. Experience planning and deploying integrated digital marketing campaigns to drive acquisition, retention, or customer lifetime value using Adobe Experience Platform applications. Extensive knowledge of data-driven marketing: audience segmentation, personalization, retargeting, exclusions—focused on Adobe Experience Platform applications. Ability to present complex ideas to clients and teams in a compelling way. Empathetic to client needs and able to find solutions related to Adobe Experience Platform applications. Equal Opportunity Employer
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All employment decisions are based on qualifications, merits, competence, and performance without regard to any characteristic related to diversity. #LI-hybrid What We Offer
In addition to a great culture and opportunities for growth, this position is eligible for the following benefits: Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums) Life & Disability Insurance 401K matching Flexible paid time off & paid company holidays Employee Assistance Program (EAP) And more! *Individual compensation is based on factors unique to each candidate, including skill set and experience. Role ranges are reviewed and updated based on market changes and internal needs. Compensation audits are conducted to drive pay equity.* USA Pay Range $95,000 - $127,000 USD
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TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS, designing and delivering transformative customer experiences through technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. We offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. Our global team supports mobile apps, websites, voiceUI, chatbots, AI, customer service, and in-store solutions backed by TELUS’s scale and security. Location & Flexibility
Our
Digital Marketing Manager (Adobe)
is part of the Digital Marketing team at TELUS Digital. To maintain a collaborative culture, this role requires in-office presence in a hybrid capacity 2–3 days weekly. This role can be located in
Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC . The Opportunity
As a
Digital Marketing Manager (Adobe) , you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) to lead complex business/technical integrations and influence client products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaigns. Responsibilities
Lead complex strategy and execution projects across client apps and MarTech tools (e.g., Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, Punchh). Working experience with
Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), OR Adobe Campaign
is required. Drive ongoing client success by defining engagement scope and communicating with stakeholders. Coach project teams and the Growth team to ensure client success, with emphasis on Adobe Experience Platform applications. Lead discovery engagements to understand clients’ goals and determine optimal marketing tech stacks, focusing on Adobe Experience Platform applications. Train clients on their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scalability. Lead ongoing marketing service engagements with campaigns, analytics, and data reporting to demonstrate ROI. Provide feedback to internal teams on creative assets and content development. Resolve inquiries related to Adobe Experience Platform applications, from education to technical operations. Develop and launch multi-channel marketing strategies to improve engagement, conversions, and retention using Adobe tools. Collaborate with technology vendors to develop customized marketing solutions, with a focus on Adobe technologies. Analyze marketing performance by audience segment and adjust to optimize experience, personalization, and relevance using Adobe tools. Travel to client offices as needed. Qualifications
3+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA). Proven ability to deploy campaigns in customer engagement platforms. Experience leading multi-phase projects with diverse stakeholders, especially involving Adobe Experience Platform applications. Experience leading diverse, cross-functional teams and mentoring team members. Excellent written and verbal communication skills. Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages. Experience planning and deploying integrated digital marketing campaigns to drive acquisition, retention, or customer lifetime value using Adobe Experience Platform applications. Extensive knowledge of data-driven marketing: audience segmentation, personalization, retargeting, exclusions—focused on Adobe Experience Platform applications. Ability to present complex ideas to clients and teams in a compelling way. Empathetic to client needs and able to find solutions related to Adobe Experience Platform applications. Equal Opportunity Employer
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All employment decisions are based on qualifications, merits, competence, and performance without regard to any characteristic related to diversity. #LI-hybrid What We Offer
In addition to a great culture and opportunities for growth, this position is eligible for the following benefits: Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums) Life & Disability Insurance 401K matching Flexible paid time off & paid company holidays Employee Assistance Program (EAP) And more! *Individual compensation is based on factors unique to each candidate, including skill set and experience. Role ranges are reviewed and updated based on market changes and internal needs. Compensation audits are conducted to drive pay equity.* USA Pay Range $95,000 - $127,000 USD
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