Fireworks AI
Overview
Are you a data-driven growth marketer with deep experience orchestrating digital campaigns that scale? As Director of Growth Marketing, you\u2019ll own the strategy and execution of performance-driven programs that generate pipeline and accelerate revenue. Your focus will be on digital campaigns across the funnel, primarily through HubSpot and other tools in our modern GTM tech stack. You\u2019ll partner with Sales, Product Marketing, Web, and RevOps to design and execute end-to-end digital programs: from high-intent nurture flows and multi-touch sequences to product-led onboarding and account-based campaigns. As one of the initial marketing team, you\u2019ll help define the overall marketing strategy and motion in a dynamic market. This role is initially an individual contributor role, with scope to lead teams as we grow.
Key Responsibilities
Create.
Design and lead digital marketing programs that drive qualified pipeline, activation, and expansion across self-serve and enterprise segments
Build.
Build and scale digital growth and campaign activities, including:
Experimentation and optimization of digital tactics across channels including website, paid media, lifecycle email, webinars, and content syndication
Partner cross-functionally with Sales, Product Marketing, Web, and RevOps to ensure alignment on goals, workflows, and handoffs
Digital campaigns to support and accelerate sales pipeline including direct, ABM, and digital events channels
Execute.
Plan and automate campaign designs with continuous monitoring and optimization
Measure.
Measure and report performance across funnel metrics, using data storytelling to surface insights
Repeat.
Build a repeatable playbook of activities for campaign execution, experimentation, and iteration
Minimum Qualifications
5+ years of B2B marketing experience, with 3+ years owning digital and growth campaigns
Proven expertise in HubSpot (workflow creation, segmentation, scoring, integrations, reporting)
Experience running ABM and PLG campaigns with clear results
Strong analytical mindset: comfortable owning metrics, dashboards, and performance reporting
Demonstrated ability to architect complex campaigns across audience segments and buyer journeys
Demonstrated "builder" mentality: self-motivation, establishing processes, scaling programs
Excellent organizational, time management, and communication skills
Ability to travel for on-site events as needed
Attention to detail and commitment to excellence
Excellent verbal and written communication skills
Experience
Success in building digital programs that directly impact revenue
Creativity and ability to deliver impactful, memorable messages
Data storytelling skills to surface business impact and guide future investments
Strong communication skills across all levels of the business
Strong analytical skills with the ability to interpret data and make data-driven decisions
Knowledge of Marketing AI use cases
Total compensation for this role includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by factors including qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.
Base Pay Range (Plus Equity): $175,000 $220,000 USD
Why Fireworks AI?
Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
Build What's Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI.
Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.
#J-18808-Ljbffr
Are you a data-driven growth marketer with deep experience orchestrating digital campaigns that scale? As Director of Growth Marketing, you\u2019ll own the strategy and execution of performance-driven programs that generate pipeline and accelerate revenue. Your focus will be on digital campaigns across the funnel, primarily through HubSpot and other tools in our modern GTM tech stack. You\u2019ll partner with Sales, Product Marketing, Web, and RevOps to design and execute end-to-end digital programs: from high-intent nurture flows and multi-touch sequences to product-led onboarding and account-based campaigns. As one of the initial marketing team, you\u2019ll help define the overall marketing strategy and motion in a dynamic market. This role is initially an individual contributor role, with scope to lead teams as we grow.
Key Responsibilities
Create.
Design and lead digital marketing programs that drive qualified pipeline, activation, and expansion across self-serve and enterprise segments
Build.
Build and scale digital growth and campaign activities, including:
Experimentation and optimization of digital tactics across channels including website, paid media, lifecycle email, webinars, and content syndication
Partner cross-functionally with Sales, Product Marketing, Web, and RevOps to ensure alignment on goals, workflows, and handoffs
Digital campaigns to support and accelerate sales pipeline including direct, ABM, and digital events channels
Execute.
Plan and automate campaign designs with continuous monitoring and optimization
Measure.
Measure and report performance across funnel metrics, using data storytelling to surface insights
Repeat.
Build a repeatable playbook of activities for campaign execution, experimentation, and iteration
Minimum Qualifications
5+ years of B2B marketing experience, with 3+ years owning digital and growth campaigns
Proven expertise in HubSpot (workflow creation, segmentation, scoring, integrations, reporting)
Experience running ABM and PLG campaigns with clear results
Strong analytical mindset: comfortable owning metrics, dashboards, and performance reporting
Demonstrated ability to architect complex campaigns across audience segments and buyer journeys
Demonstrated "builder" mentality: self-motivation, establishing processes, scaling programs
Excellent organizational, time management, and communication skills
Ability to travel for on-site events as needed
Attention to detail and commitment to excellence
Excellent verbal and written communication skills
Experience
Success in building digital programs that directly impact revenue
Creativity and ability to deliver impactful, memorable messages
Data storytelling skills to surface business impact and guide future investments
Strong communication skills across all levels of the business
Strong analytical skills with the ability to interpret data and make data-driven decisions
Knowledge of Marketing AI use cases
Total compensation for this role includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by factors including qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.
Base Pay Range (Plus Equity): $175,000 $220,000 USD
Why Fireworks AI?
Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
Build What's Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI.
Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.
#J-18808-Ljbffr