Digital Marketing Manager Job at Robert Half in Boston

Robert Half's marketing & creative client is looking for a Digital Marketing Manager for a 3+ month contract in Boston. This is a remote, 40-hour-per-week opportunity; local candidates who are able to join occasional onsite meetings are preferred. The Marketing Manager will maintain momentum on key content marketing initiatives during a transition period. They will oversee content marketing execution across email, digital display, and social media while managing a small team to ensure consistency and timely delivery of projects. Prior financial or professional services experience is preferred.

Key Responsibilities:

• Develop and execute multi-channel content marketing campaigns across email, digital display, and social platforms
• Collaborate with Subject Matter Experts (SMEs) and internal content teams to create high-quality marketing content
• Manage cross-functional teams to ensure effective communication and project timelines
• Track campaign performance
• Oversee messaging and brand alignment across all campaigns to optimize audience engagement and ROI

• Degree in marketing, communications, or related
• 4+ years of experience in content marketing and campaign management roles
• Prior experience in financial or professional services industries preferred
• Expertise with Salesforce Marketing Cloud or similar CRM tools
• Strong organizational skills with a demonstrated ability to manage multiple projects simultaneously
• Proven ability to analyze complex data and derive actionable insights using tools like Google Analytics, Excel, and other reporting dashboards
• Effective communication and collaboration skills, with the ability to work across departments and stakeholders.