Public Relations Account Director (B2B Technology, Cybersecurity, Financial Serv

About us Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. Account Director opportunity The Account Director position is a unique leadership opportunity for an innovative PR agency. As a member of our management team, this role requires a visionary, creative leader with 7+ years of experience growing teams and delighting clients. The Account Director will lead 4 to 5 teams, oversee the development of high-level strategy with clients, and ensure the team’s success with media strategies. The role includes involvement in new business development and operational leadership. As a member of senior management, this individual will act as a mentor, manager and lead by example for all account teams on client management, quality assurance, staff development and strategic guidance. Key Responsibilities Media / Influencer Relations Develop and nurture relationships with business, broadcast and influencer media; mentor staff to do the same Strategic use of social media channels to engage and support efforts Ongoing engagement of media for the agency (blog Q&A, lunch talks, etc.) Measure the ROI of communications activities Engage with social media influencers, coordinate content campaigns, and amplify media coverage Client Service / Management Deliver exemplary client service for specified clients Develop strong working relationships with clients and understand their business, competitors and industry needs Identify key messages and audiences and develop strategic communications plans Deliver projects and campaigns on time and on budget Understand account financials, hours vs. fees, and manage accounts accordingly Proactively communicate with clients on deliverables and budget Identify opportunities for organic growth and hit revenue targets Maintain strong relationships with media and industry stakeholders Keep abreast of market trends and client needs Own account management to ensure monthly client billing accuracy and current accounts Lead the execution of programs beyond planning, including writing/editing, media relations, social media, digital communications, and crisis work as appropriate Be an ambassador for the agency Writing Proficiencies Plan campaigns or PR programs; produce and edit press materials and related documents Maintain professional, articulate and timely client communications Develop consistent, creative, successful pitches Agency Operations Manage 2 direct reports; assist in goal setting and performance reviews Participate in new business processes, identify targets, research and pitch Attend networking events and encourage team participation Maintain a respectful, enthusiastic, and professional attitude; lead by example Support teams and manage up and down Use flexible work policies responsibly Contribute content to Highwire channels and the Highwire blog Mentor junior staff Self Development Set quarterly goals with principals; track progress and demonstrate growth Prioritize responsibilities by impact and timelines; drive projects forward independently Attend regular networking events Requirements At least 7 years PR agency experience Strong academic record with emphasis on English and/or Business Core consumer brand PR background with knowledge of corporate PR and crisis management Experience managing reactive and proactive press offices and handling inquiries Experience measuring the ROI of communications activities Experience with social media influencer engagement, content campaigns, and media coverage amplification Excellent publicity skills and understanding of media requirements Creativity and innovative thinking Extensive network of national and regional media contacts Experience delivering impactful PR campaigns from inception to delivery with measurable results Ability to build relationships at all organizational levels Superior people and communication skills, both verbal and written Strong organizational and time-management skills Team player who works well under pressure Adaptable to flexible work environments Highwire Perks Competitive salary Merit-based bonuses and promotions Hybrid work model Generous vacation policy including extended breaks Empower Hours on Fridays; team can log off by 3pm 401K match Medical and dental benefits / FSA Paid parental leave Commuter benefit Home office equipment stipend Growth Mindset stipend Technology reimbursement Wellness benefit Donation match Mentorship Monthly recognition programs Employee referral bonuses New business referral bonuses Quarterly company events Dog-friendly work environment Supportive environment with growth opportunities The duties delineated above will vary depending on the needs of each specific account, and in no way state or imply that these are the only duties. The individual will be required to follow any other instructions and perform any other duties requested by supervisors. We are actively seeking candidates with a genuine passion for tech PR and are building a pipeline of exceptional individuals for future opportunities. If you are enthusiastic about tech PR and eager to embark on a rewarding career, apply today. We value your interest and look forward to hearing from you. #J-18808-Ljbffr