Head of Advertising Strategy Job at Hamilton Beach in Glen Allen

Overview

Head of Advertising Strategy at Hamilton Beach Brands Inc. develops and executes full-funnel advertising activities for HBB consumer products. Responsible for creation and implementation of advertising programs to resonate with target audiences and drive brand awareness, engagement, and sales. Requires strong strategic thinking, deep understanding of consumer behavior, and experience in managing full-funnel advertising campaigns. Must combine data-driven analysis with creative thinking across a diverse media ecosystem, with a deep understanding of marketing platforms and measurement & experimentation methodologies.

Supervisory Responsibilities

• Manage the HBB advertising budget (expected to grow to 3-5% of company net sales)
• Manage the relationship with external partners to execute campaigns and media buys.

Duties / Responsibilities

• Develop and oversee implementation of a comprehensive advertising strategy that spans the marketing funnel and aligns with HBBs strategies and objectives for brand growth. Identify opportunities to test, learn and optimize to drive brand growth, relevance and performance.
• Act as the primary liaison between HBB and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented collaboration. Partner with agency and internal analytics teams to provide robust measurement frameworks for full-funnel media performance and methodologies for sales attribution and channel optimization.
• Partner with Product Marketing, Digital Marketing and Creative teams to ensure alignment on business goals, brand and product messaging, and media investment strategy. Foster strong internal partnerships across marketing and analytics teams to ensure cohesive planning and execution.
• Manage the advertising budget by allocating resources efficiently across multiple channels, ensuring maximum return on investment (ROI). Develop detailed budget forecasts and continually monitor expenditures to prevent cost overruns while achieving campaign goals.
• Regularly track and report on budget performance against goals, providing transparent updates to senior leadership. Adjust budgets and strategies in real-time based on campaign performance and shifting market conditions.

Required Skills / Abilities

• Strong leadership skills with experience in managing and executing full-funnel campaigns with a variety of internal and external partners.
• Ability to collaborate effectively across cross-functional teams and with external partners.
• Strong understanding of digital, traditional, and emerging advertising channels.
• Strong project management skills with the ability to manage multiple campaigns and timelines simultaneously.
• Exceptional communication, presentation, and negotiation skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Education And Experience

• Bachelors degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
• 10+ years of experience in marketing and advertising with a proven track record of developing and executing successful marketing strategies. CPG and agency experience are a plus.
• Experience directly managing budgets
• Experience with conducting an agency search, contract negotiations, and management of the agency / client relationship

Physical Requirements

Office work; some travel may be required

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity / Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit