Creative Strategist, Growth Marketing Job at Mirage in New York

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Mirage provided pay range

This range is provided by Mirage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $140,000.00/yr

Additional compensation types

Stock options

About the Role

We’re looking for a Senior Creative Strategist to lead the development of high-performing ad creative and elevate our influencer marketing initiatives. This role requires a strategic thinker with strong creative instincts who can own reporting, identify trends in data, and solve problems with a performance-driven mindset. You’ll own full-funnel campaign strategy and execution, from insights to production, while collaborating closely with global creators, cross-functional stakeholders, and internal teams to deliver impactful and brand-consistent video and static assets.

Key Responsibilities

• Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs.
• Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives.
• Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms.
• Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners.
• Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets.
• Support influencer marketing initiatives

Preferred Qualifications

• 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment.
• Proven success developing and scaling direct-response ads on Meta and TikTok. Experience with platforms like YouTube and LinkedIn is a plus.
• Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics.
• Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights.
• Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines.
• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Catered lunch multiple days per week
• Dinner stipend every night if you\'re working late and want a bite!
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing
• Industries: Software Development

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