Ecommerce / Web / UX / Digital Designer Job at PBS Animal Health in Massillon
PBS Animal Health, Massillon, OH, United States, 44647
Overview
Job Title: Ecommerce / Web / UX / Digital Designer
Location: In-Office (Ohio) | Full-Time | Hybrid Opportunity Available After Onboarding
Reports To: Vice President of Marketing
Industry: Animal Health Industry (B2B and D2C)
Experience Required: 7+ Years
Join a Growing Company with a Mission You Can Believe In
We’re growing — and looking for a great ecommerce professional to add to our team. Our company, a trusted name in Animal Health Product Distribution for over 85 years, is expanding our Ecommerce and Marketing Team to better serve our nationwide customer base of livestock producers/farmers, horse owners and pet owners, and animal health product retailers/stores.
We are seeking an experienced and motivated Ecommerce / Web / UX / Digital Graphic Designer who is excited to help drive growth in ecommerce web sales and profits by growing our digital presence into a stronger customer-focused, conversion-driven, high-performing online ecommerce selling powerhouse.
If you’re experienced in ecommerce, web design, marketing and helping grow online sales results—and want to be part of a collaborative, meaningful work environment in the animal health industry—this is the opportunity for you!
Responsibilities
- Web & Ecommerce Design: Maintain, update, and maximize ecommerce website homepages, product pages, landing pages, and promotional pages to drive greater online sales.
- Design, create and implement content, call-to-action homepages, web banners, digital ads, splash pages, product images, and other assets.
- Manage web design graphics and product details, copy, rebates, and seasonal promotions.
- Assist in creating and executing A/B testing and optimize UX/UI for better customer engagement and conversion.
- Email Marketing: Create and schedule visually compelling email campaigns using industry-standard platforms to grow online sales.
- Work from a strategic seasonal calendar to promote top products, new products, flash sales, and monthly promos.
- Ensure mobile-first and responsive design and cross-platform testing.
- Print Catalogs & Direct Mail: Assist in the design, production and layout of print catalogs.
- Branding & Marketing Support: Ensure consistency with corporate branding across all digital and print platforms.
- Bring proven, strategic, creative ideas to attract target markets for seasonal sales, product launches, and marketing initiatives.
- Support additional marketing and sales efforts including trade shows, events, and retail locations.
Qualifications
Who You Are: You’re a versatile, ecommerce sales and marketing-driven web content designer who thrives in a fast-paced, collaborative environment and takes ownership of your projects. You’re excited by ecommerce/web and digital opportunities to drive online revenue; you bring a strong interest and understanding of targeting the appropriate markets and customers with the right products at the right time; and you have a strong eye for detail and user experience.
Required Skills & Experience
- 7+ years of professional experience in ecommerce, web/UX design, and digital/print marketing
- Proven background and performance in D2C Ecommerce Website Design and/or B2B Ecommerce Website Design
- Ecommerce sales growth track record working with ecommerce platforms and product-driven websites
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD or Figma)
- Experienced in email design platforms (e.g., Klaviyo, Mailchimp, Constant Contact, etc.)
- Strong understanding of marketing, content, advertising and UX principles
- Detail-oriented with strong proofreading and quality assurance skills
- Excellent time management and project coordination ability
- Experience with various ecommerce web platforms
Preferred / Bonus Experience
- Degree or Certification in Ecommerce/Web Design or Marketing, Graphic Design, UX, Digital Marketing, Advertising, or related field
- Experience and/or Education in Animal Health, Livestock Production, Agriculture, or Veterinary industry
- Background in working with or caring for livestock, horses, and/or pets
- Strong understanding of D2C and B2B marketing environments
- Direct response catalog creative and production; and direct mail marketing knowledge
- Experience working with Marketing or Ecommerce Team In-Office
- Social media, advertising, copywriting or other related digital marketing areas
Why Join Us?
- Immediate Full-Time Opportunity. Growing industry with room to advance.
- Family Owned and Operated Since 1941. Founded on a strong foundation of faith, family and love of animals.
- Ohio-Based, Family-Oriented, Faith-Based Company with 85 years serving the animal health industry.
- Collaborative, friendly team that values talents, experience, contributions and ideas.
- Many team members are livestock, horse or pet owners with a passion for animal health.
- Opportunity for growth into specialized roles in Ecommerce, UX, Digital Advertising, or Marketing, and/or leadership roles.
- Safety-first, clean environment in warehouse and offices.
- Mission-driven to support the animal health industry and help keep animals healthy and farmers/resellers thriving.
- Membership in Industry Associations and community sponsorships.
Compensation & Work Environment
- Pay: Commensurate with experience and skillset
- Work Schedule: In-Office (5 Days/Week during onboarding), future Hybrid Work
- Benefits: Medical, 401K, Vacation, Employee Discount, Convenient Location, Rural Setting
Ready to Grow With Us? If you’re looking for more than just a job — if you want to build a career in ecommerce, web design, and digital marketing with an Animal Health Product Distribution Company that is committed to its mission.