Americans for the Arts
Digital Communications Manager
Americans for the Arts, Washington, District of Columbia, us, 20022
Overview
Reports to: Chief Marketing Officer. Team: Communications. Supervisory: Non-Supervisory. FLSA Status: Full-Time, Exempt. Location: Washington, DC. Telework: Yes. Timeline:
The review process of applications will begin on October 7, 2025. Salary Range:
$65,000 to $75,000. Who We Are
Americans for the Arts (AFTA) strengthens the arts from the ground up – supporting advocacy that empowers communities, develops arts leadership, and produces field-informed research. We shape national arts policy to reflect the realities and aspirations of artists, organizations, businesses, and communities nationwide. We champion the arts as a unifying and essential force in American life. An Overview Of The Communications Team
Led by the Chief Marketing Officer (CMO), the Communications team ensures a cohesive and impactful marketing and communications strategy across all platforms. This includes overseeing media relations, content development, and advocacy messaging, working closely with our government affairs, programs, research, and development teams and the Arts Action Fund (AAF) to craft compelling narratives. Communications is integral in our brand promotion, audience engagement, and digital outreach, ensuring our online presence and marketing campaigns align with advocacy initiatives. The team currently comprises a CMO, Director of Communications, and Web Developer. We are hiring a Digital Communications Manager to amplify our mission, engage stakeholders, and drive policy influence at the national level. An Overview Of The Role
The
Digital Communications Manager
plays a critical role in executing AFTA’s digital engagement strategy, ensuring that our advocacy goals, policy priorities, and brand visibility are effectively communicated across all digital platforms. This position manages social media, email marketing, website content, and digital advertising to engage key audiences, including policymakers, local arts agencies, grassroots advocates, and the public. The role works with each member of the Communications team in cross-functional collaboration and, in partnership with the AAF (affiliate 501(c)4 organization), to ensure a cohesive digital presence that mobilizes advocates, amplifies policy messaging, and strengthens AFTA’s national influence. Division of Labor between 501c3 and 501c4
This role is matrixed and supports both Americans for the Arts (501c3) and the Arts Action Fund (501c4), which are legally separate entities. You will track time across both organizations and contribute to collaborative fundraising within legal and tax parameters. Approximately 30-40% of your hours will be allocated to the 501c(4). The Key Responsibilities
Digital Strategy & Campaign Execution
Develop and implement multi-channel digital campaigns that support AFTA’s advocacy, fundraising, and public engagement efforts Ensure alignment between digital content, advocacy messaging, and policy priorities in collaboration with the Government Affairs team and AAF Use Search Engine Optimization (SEO), paid media, and audience targeting strategies to expand AFTA’s digital reach and increase supporter engagement Track and report on digital campaign performance, using analytics to optimize strategy and impact Social Media & Online Engagement
Manage AFTA’s social media presence across platforms, including content creation, community engagement, and audience growth Develop social media toolkits and messaging guides for grassroots advocates and partner organizations Monitor social trends, legislative developments, and advocacy opportunities to produce timely and relevant content Lead social listening efforts, tracking conversations about arts policy, funding, and public engagement to inform digital strategies Website & Content Management
Work with the Web Developer to ensure website content is engaging, accessible, and up to date Maintain advocacy action pages, event landing pages, and digital storytelling content to enhance public engagement Implement SEO best practices to improve website search rankings and user experience Support the Director, Communications in repurposing press releases, reports, and policy briefings into digital-friendly formats Email Marketing & Digital Advocacy
Oversee email marketing campaigns, including advocacy alerts, newsletters, and fundraising appeals Develop targeted email segmentation strategies to personalize supporter engagement and mobilization Manage A/B testing, deliverability, and engagement tracking to enhance email performance Ensure advocacy email messaging aligns with legislative updates and grassroots mobilization efforts Data Analytics & Performance Optimization
Track and analyze social media, email, and website performance metrics, providing insights for strategy adjustments Use Google Analytics, CRM dashboards, and social media insights to measure audience engagement and digital campaign success Provide regular performance reports to the team, offering data-driven recommendations Experience And Skills That Matter Most
The ideal candidate will have a strong background in social media management, email marketing, online engagement strategies, and experience developing and leading social media influencer campaigns, in addition to: A commitment to advancing the AFTA mission, with a commitment to diversity, equity, inclusion, and accessibility and a passion for arts, public policy, and non-profit advocacy 5 – 7 years of experience in digital communications, social media management, or digital marketing, preferably in advocacy, non-profit, or policy-driven organizations Strong understanding of digital advocacy strategies, online mobilization, and issue-based campaigns Experience managing social media platforms, content creation, and community engagement Proficiency in Google Analytics, SEO best practices, paid advertising (Google Ads, Meta Ads), and CRM/email marketing tools (EveryAction, Mailchimp, Salesforce, or similar) Ability to translate complex policy issues into engaging digital content for diverse audiences Strong project management skills with the ability to coordinate multiple digital initiatives simultaneously Work Hours & In-Office Requirements
AFTA operates on a 37.5-hour work week (7.5-hour days). Core business hours are 10:00 a.m. – 4:00 p.m. ET. In-office presence is required at least 1 day per week. Compensation And Benefits
The compensation range for this position is $65,000 to $75,000 and will be commensurate with experience. The total compensation package includes medical, dental, and vision insurance, 403(b) employer contributions, and a generous time-off package, including paid parental leave. Employees are also eligible to participate in short- and long-term disability, life insurance, Flexible Spending Account (FSA), Employee Assistance Program (EAP), and professional development opportunities. Note: This description reflects the responsibilities and requirements for the role and is not a contract of employment. Federal and state laws apply.
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Reports to: Chief Marketing Officer. Team: Communications. Supervisory: Non-Supervisory. FLSA Status: Full-Time, Exempt. Location: Washington, DC. Telework: Yes. Timeline:
The review process of applications will begin on October 7, 2025. Salary Range:
$65,000 to $75,000. Who We Are
Americans for the Arts (AFTA) strengthens the arts from the ground up – supporting advocacy that empowers communities, develops arts leadership, and produces field-informed research. We shape national arts policy to reflect the realities and aspirations of artists, organizations, businesses, and communities nationwide. We champion the arts as a unifying and essential force in American life. An Overview Of The Communications Team
Led by the Chief Marketing Officer (CMO), the Communications team ensures a cohesive and impactful marketing and communications strategy across all platforms. This includes overseeing media relations, content development, and advocacy messaging, working closely with our government affairs, programs, research, and development teams and the Arts Action Fund (AAF) to craft compelling narratives. Communications is integral in our brand promotion, audience engagement, and digital outreach, ensuring our online presence and marketing campaigns align with advocacy initiatives. The team currently comprises a CMO, Director of Communications, and Web Developer. We are hiring a Digital Communications Manager to amplify our mission, engage stakeholders, and drive policy influence at the national level. An Overview Of The Role
The
Digital Communications Manager
plays a critical role in executing AFTA’s digital engagement strategy, ensuring that our advocacy goals, policy priorities, and brand visibility are effectively communicated across all digital platforms. This position manages social media, email marketing, website content, and digital advertising to engage key audiences, including policymakers, local arts agencies, grassroots advocates, and the public. The role works with each member of the Communications team in cross-functional collaboration and, in partnership with the AAF (affiliate 501(c)4 organization), to ensure a cohesive digital presence that mobilizes advocates, amplifies policy messaging, and strengthens AFTA’s national influence. Division of Labor between 501c3 and 501c4
This role is matrixed and supports both Americans for the Arts (501c3) and the Arts Action Fund (501c4), which are legally separate entities. You will track time across both organizations and contribute to collaborative fundraising within legal and tax parameters. Approximately 30-40% of your hours will be allocated to the 501c(4). The Key Responsibilities
Digital Strategy & Campaign Execution
Develop and implement multi-channel digital campaigns that support AFTA’s advocacy, fundraising, and public engagement efforts Ensure alignment between digital content, advocacy messaging, and policy priorities in collaboration with the Government Affairs team and AAF Use Search Engine Optimization (SEO), paid media, and audience targeting strategies to expand AFTA’s digital reach and increase supporter engagement Track and report on digital campaign performance, using analytics to optimize strategy and impact Social Media & Online Engagement
Manage AFTA’s social media presence across platforms, including content creation, community engagement, and audience growth Develop social media toolkits and messaging guides for grassroots advocates and partner organizations Monitor social trends, legislative developments, and advocacy opportunities to produce timely and relevant content Lead social listening efforts, tracking conversations about arts policy, funding, and public engagement to inform digital strategies Website & Content Management
Work with the Web Developer to ensure website content is engaging, accessible, and up to date Maintain advocacy action pages, event landing pages, and digital storytelling content to enhance public engagement Implement SEO best practices to improve website search rankings and user experience Support the Director, Communications in repurposing press releases, reports, and policy briefings into digital-friendly formats Email Marketing & Digital Advocacy
Oversee email marketing campaigns, including advocacy alerts, newsletters, and fundraising appeals Develop targeted email segmentation strategies to personalize supporter engagement and mobilization Manage A/B testing, deliverability, and engagement tracking to enhance email performance Ensure advocacy email messaging aligns with legislative updates and grassroots mobilization efforts Data Analytics & Performance Optimization
Track and analyze social media, email, and website performance metrics, providing insights for strategy adjustments Use Google Analytics, CRM dashboards, and social media insights to measure audience engagement and digital campaign success Provide regular performance reports to the team, offering data-driven recommendations Experience And Skills That Matter Most
The ideal candidate will have a strong background in social media management, email marketing, online engagement strategies, and experience developing and leading social media influencer campaigns, in addition to: A commitment to advancing the AFTA mission, with a commitment to diversity, equity, inclusion, and accessibility and a passion for arts, public policy, and non-profit advocacy 5 – 7 years of experience in digital communications, social media management, or digital marketing, preferably in advocacy, non-profit, or policy-driven organizations Strong understanding of digital advocacy strategies, online mobilization, and issue-based campaigns Experience managing social media platforms, content creation, and community engagement Proficiency in Google Analytics, SEO best practices, paid advertising (Google Ads, Meta Ads), and CRM/email marketing tools (EveryAction, Mailchimp, Salesforce, or similar) Ability to translate complex policy issues into engaging digital content for diverse audiences Strong project management skills with the ability to coordinate multiple digital initiatives simultaneously Work Hours & In-Office Requirements
AFTA operates on a 37.5-hour work week (7.5-hour days). Core business hours are 10:00 a.m. – 4:00 p.m. ET. In-office presence is required at least 1 day per week. Compensation And Benefits
The compensation range for this position is $65,000 to $75,000 and will be commensurate with experience. The total compensation package includes medical, dental, and vision insurance, 403(b) employer contributions, and a generous time-off package, including paid parental leave. Employees are also eligible to participate in short- and long-term disability, life insurance, Flexible Spending Account (FSA), Employee Assistance Program (EAP), and professional development opportunities. Note: This description reflects the responsibilities and requirements for the role and is not a contract of employment. Federal and state laws apply.
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