Cengage Group
Director, Marketing Automation (Remote)
Cengage Group, New Orleans, Louisiana, United States, 70123
Overview
We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We are committed to creating an inclusive workplace and value diverse perspectives. We strive to ensure employees feel empowered to voice their ideas and bring their authentic selves to work. For more information, see https://www.cengagegroup.com/about/inclusion-and-belonging/.
About the Role
Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept
Director of Marketing Automation
to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact. You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.
Key Responsibilities
Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments. Strategy & Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability. Strategy & Leadership: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt. Platform Management: Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC). Platform Management: Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations. Platform Management: Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models. Campaign Execution & Optimization: Guide the design, build, and deployment of automated customer journeys and personalized campaigns. Campaign Execution & Optimization: Implement testing and optimization strategies to improve campaign performance and ROI. Campaign Execution & Optimization: Monitor deliverability, subscriber health, and platform performance. Collaboration & Enablement: Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions. Collaboration & Enablement: Develop documentation, training programs, and onboarding materials to upskill internal teams. Collaboration & Enablement: Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
Experience 7+ years in marketing automation, with 3+ years in a leadership role. Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS. Proven success in designing scalable architectures and integrating Salesforce Data Cloud. Skills Strong understanding of relational data models, segmentation, and audience management. Excellent communication and project management skills. Ability to translate technical concepts for non-technical stakeholders. Certifications (Preferred) Salesforce Marketing Cloud Email Specialist Marketing Cloud Administrator or Consultant
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. More about our Total Rewards Philosophy is available at https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles may include incentive compensation beyond base pay. $138,200.00 - $160,000.00 USD
Warning: Be aware of scams falsely offering job offers on behalf of Cengage Group. Cengage interviews candidates via live in-person, phone, or video calls before an offer is extended. Ensure communications come from an @cengage.com email address.
#J-18808-Ljbffr
We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We are committed to creating an inclusive workplace and value diverse perspectives. We strive to ensure employees feel empowered to voice their ideas and bring their authentic selves to work. For more information, see https://www.cengagegroup.com/about/inclusion-and-belonging/.
About the Role
Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept
Director of Marketing Automation
to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact. You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.
Key Responsibilities
Strategy & Leadership: Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments. Strategy & Leadership: Lead and mentor a team of marketing automation professionals, fostering innovation and accountability. Strategy & Leadership: Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt. Platform Management: Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC). Platform Management: Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations. Platform Management: Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models. Campaign Execution & Optimization: Guide the design, build, and deployment of automated customer journeys and personalized campaigns. Campaign Execution & Optimization: Implement testing and optimization strategies to improve campaign performance and ROI. Campaign Execution & Optimization: Monitor deliverability, subscriber health, and platform performance. Collaboration & Enablement: Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions. Collaboration & Enablement: Develop documentation, training programs, and onboarding materials to upskill internal teams. Collaboration & Enablement: Serve as the point of contact for issue resolution and platform health monitoring.
Qualifications
Experience 7+ years in marketing automation, with 3+ years in a leadership role. Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS. Proven success in designing scalable architectures and integrating Salesforce Data Cloud. Skills Strong understanding of relational data models, segmentation, and audience management. Excellent communication and project management skills. Ability to translate technical concepts for non-technical stakeholders. Certifications (Preferred) Salesforce Marketing Cloud Email Specialist Marketing Cloud Administrator or Consultant
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. More about our Total Rewards Philosophy is available at https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/. The full base pay range is provided below. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles may include incentive compensation beyond base pay. $138,200.00 - $160,000.00 USD
Warning: Be aware of scams falsely offering job offers on behalf of Cengage Group. Cengage interviews candidates via live in-person, phone, or video calls before an offer is extended. Ensure communications come from an @cengage.com email address.
#J-18808-Ljbffr