Wolters Kluwer N.V.
Marketing Associate Director - R&A Segment Partner
Wolters Kluwer N.V., Kennesaw, Georgia, us, 30156
Marketing Associate Director - R&A Segment Partner page is loaded## Marketing Associate Director - R&A Segment Partnerremote type:
Hybrid (8 days/month)locations:
USA - Riverwoods, IL:
USA - Coppell, TX:
USA - Minneapolis, MN:
USA - Kennesaw, GAtime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
R0051387**NOTE:** This is a **hybrid** position. Qualified candidates must be able to commute 2 days per week to a Wolters Kluwer US-based from the list above. This is also an **individual contributor** position with dotted-line to centralized marketing teams.**About the Role**
As the Customer Unit Lead for the Research & Advisory (R&A) segment, you will be the strategic marketing owner for one of our research and advisory customer unit. This segment includes accountants and tax professionals across a range of firm sizes, with varied needs and expectations. Acting as the Marketing Lead for the R&A unit, you will shape and execute marketing strategies that reflect deep customer understanding and drive measurable growth. This role bridges strategy and execution, and will work closely with Sales, Product, and cross-functional marketing teams.**Key Responsibilities**
*Strategic Ownership*
•
Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
•
Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
•
Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment*Cross-functional Collaboration*
•
Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life•
Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives*Customer-Centric Planning*
•
Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
•
Prioritize marketing initiatives based on R&A segment needs, opportunities, and performance data
•
Guide message development to ensure consistent and differentiated positioning across channels*Campaign and Messaging Leadership*
•
Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
•
Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences*Insight and Strategy Contribution*
•
Continuously gather and share customer and market insights with Product and broader Marketing teams
•
Monitor performance KPIs and adjust plans to optimize impact and ROI
•
Be the voice of the R&A customer unit in cross-company marketing planning and strategy**Qualifications**
•
8+ years of experience in B2B marketing (product marketing and/or lead generation) , with 3+ years in a strategic or segment leadership role* Saas/software industry experience, required* Demonstrated ability to drive go-to-market success and cross-functional alignment* Experience developing messaging frameworks and segment-specific marketing strategies* Analytical and insight-driven with a track record of using data to inform marketing decisions* Exceptional communication and stakeholder management skills* Experience working in matrixed and highly collaborative environments* Knowledge of the tax and accounting profession or adjacent industries, a plus* Preferred experience in the following: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation* Salesforce experience, preferred**Travel Requirements** - 20-30%**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.
They are not intended to be an exhaustive list of all duties and responsibilities and requirements.***Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850**Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. #J-18808-Ljbffr
Hybrid (8 days/month)locations:
USA - Riverwoods, IL:
USA - Coppell, TX:
USA - Minneapolis, MN:
USA - Kennesaw, GAtime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
R0051387**NOTE:** This is a **hybrid** position. Qualified candidates must be able to commute 2 days per week to a Wolters Kluwer US-based from the list above. This is also an **individual contributor** position with dotted-line to centralized marketing teams.**About the Role**
As the Customer Unit Lead for the Research & Advisory (R&A) segment, you will be the strategic marketing owner for one of our research and advisory customer unit. This segment includes accountants and tax professionals across a range of firm sizes, with varied needs and expectations. Acting as the Marketing Lead for the R&A unit, you will shape and execute marketing strategies that reflect deep customer understanding and drive measurable growth. This role bridges strategy and execution, and will work closely with Sales, Product, and cross-functional marketing teams.**Key Responsibilities**
*Strategic Ownership*
•
Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
•
Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
•
Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment*Cross-functional Collaboration*
•
Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life•
Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives*Customer-Centric Planning*
•
Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
•
Prioritize marketing initiatives based on R&A segment needs, opportunities, and performance data
•
Guide message development to ensure consistent and differentiated positioning across channels*Campaign and Messaging Leadership*
•
Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
•
Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences*Insight and Strategy Contribution*
•
Continuously gather and share customer and market insights with Product and broader Marketing teams
•
Monitor performance KPIs and adjust plans to optimize impact and ROI
•
Be the voice of the R&A customer unit in cross-company marketing planning and strategy**Qualifications**
•
8+ years of experience in B2B marketing (product marketing and/or lead generation) , with 3+ years in a strategic or segment leadership role* Saas/software industry experience, required* Demonstrated ability to drive go-to-market success and cross-functional alignment* Experience developing messaging frameworks and segment-specific marketing strategies* Analytical and insight-driven with a track record of using data to inform marketing decisions* Exceptional communication and stakeholder management skills* Experience working in matrixed and highly collaborative environments* Knowledge of the tax and accounting profession or adjacent industries, a plus* Preferred experience in the following: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation* Salesforce experience, preferred**Travel Requirements** - 20-30%**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.
They are not intended to be an exhaustive list of all duties and responsibilities and requirements.***Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.***Compensation:**Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850**Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.**Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.For more information about our solutions and organization, visit , follow us on , , and .At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. #J-18808-Ljbffr