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Covetrus, Inc.

Marketing & Strategic Partnerships Lead

Covetrus, Inc., Atlanta, Georgia, United States, 30383

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Veterinary Management Groups (VMG) is a dynamic professional membership organization dedicated to empowering veterinary-owned hospitals through collaboration, innovation, and strategic growth. We are looking for a passionate **Marketing & Strategic Partnerships Lead** to drive awareness, engagement, and success for our Preferred Partner Programs. This role is an exciting opportunity for a marketing professional who thrives in relationship-building, campaign execution, and driving business impact through strategic partnerships.* Work closely with VMG members to increase program participation through targeted outreach, education, and personalized engagement strategies.* Develop content and marketing strategies that highlight the benefits of Preferred Partner Programs to VMG members.* Leverage data insights and member feedback to refine marketing approaches and enhance member engagement.* Manage member communications, including newsletters, digital campaigns, and event promotions to increase awareness and program adoption.* **Bachelor’s degree (4-year) required**, preferably in Marketing, Business, Communications, Animal Health, or a related field.* **Minimum of 2 years of experience in the animal health industry** required.* Beneficial work experience includes roles such as **Veterinary Technician, Practice Manager, or a position within an Animal Health Company**.* Experience in marketing, business development, or strategic partnerships is preferred.* Strong understanding of veterinary practice operations, animal health trends, and industry partnerships is a plus.* **Marketing expertise** with experience in campaign development, digital marketing, and partner promotions.* **Strong relationship management skills** with the ability to foster collaboration between internal teams, partners, and members.* **Strategic thinker** who can identify and execute marketing opportunities to drive program growth and brand awareness.* **Excellent communication skills**, both written and verbal, with the ability to create compelling content.* **Experience in event marketing** and coordinating promotional initiatives for partnerships.* **Passion for the veterinary or animal health industry** is a must!* **Impact-driven role** where your marketing efforts directly contribute to the success of veterinary practices.* **Collaborative and innovative team** that values creativity and strategic thinking.* **Growth opportunities** in a rapidly expanding organization.* **Hybrid/remote work flexibility** with opportunities for travel to key industry events. #J-18808-Ljbffr