Creative Strategist, Paid Social Job at Berry Street in New York

Berry Street is on a mission to transform how Americans eat through nutrition therapy. Berry Street’s platform connects individuals needing evidence-based nutrition care with an expansive network of Registered Dietitians and AI-powered tools. From weight management, diabetes, and heart health to kidney disease, maternal health, and 25+ other conditions, Berry Street’s clinical team delivers personalized nutrition interventions tailored to each patient's unique physiological and psychological needs, improving outcomes and reducing total cost of care. Berry Street works with some of the largest health plans, as well as leading health systems and innovative care management companies to serve diverse populations across all 50 states. Visit berrystreet.co to learn more.

Since launching in January 2023, Berry Street has grown to over 1,400 providers on our platform and served tens of thousands of patients nationwide. We’re a Series B company backed by leading investors like Northzone, Sofina, and FJ Labs, as well as notable angel investors including the founders of Revolut, Spring, Grow Therapy, and Tilly.

The Opportunity
We are seeking a performance-oriented Creative Strategist to play a pivotal role in driving audience growth through data-driven and innovative creative strategies. In this role, you’ll help bridge the gap between performance marketing and creative storytelling to develop high-performing assets that engage audiences, elevate our brand, and deliver measurable results.

As part of the Marketing team, you will collaborate cross-functionally and with our marketing partners and agencies to craft and optimize creative strategies that fuel Berry Street's growth across paid channels (Meta, TikTok, YouTube, Pinterest, etc.), as well as organic and lifecycle marketing.

Key Focus Areas

• Drive creative strategy across key paid growth channels, including Meta, TikTok, YouTube, Pinterest, and others
• Play a central role in the end-to-end creative process — from brainstorming to production and post-launch feedback cycles
• Collaborate closely with agencies, content creators, and freelance talent to produce UGC-style video, static, and animated assets
• Leverage performance data to guide creative iterations, develop test plans, and inform marketing calendar planning
• Translate insights into clear, actionable feedback for designers, editors, and copywriters
• Identify emerging trends, formats, and hooks across platforms (e.g., Meta Ad Library) and the broader creator economy to inspire new concepts
• Ensure consistency with brand voice and messaging while continuously pushing for innovation in ad creatives and storytelling
• Support creative needs across lifecycle and retention marketing (e.g., email, SMS, in-app), contributing to performance across the full funnel

Requirements

• 3–5 Years of Relevant Experience: Proven success in creative strategy roles within a performance-driven marketing team; experience in Digital Health is a plus
• Analytical Mindset: Demonstrated ability to use performance data to inform and optimize creative decisions
• Platform Knowledge: Strong understanding of paid media platforms (e.g., Meta, Google, TikTok, Pinterest) and their creative formats and best practices
• Excellent Communicator: Ability to confidently present creative concepts and performance insights to both internal and external stakeholders in a clear, compelling way
• Creative Collaboration: Experience working with agencies, designers, copywriters, and other creative partners to produce high-quality assets
• Hands-On Learning Approach: Willingness to dive in, test ideas quickly, build lo-fi creative concepts, and iterate based on what’s working
• Balance of Strategy & Speed: Comfort switching between high-level strategy and fast-paced execution — moving quickly is key
• Team-First Mentality: Strong collaborator with a positive, solutions-oriented approach

Benefits

• The chance to drive impact within the healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Spacious and light-drenched Madison Square Park office ☀️
• Unlimited PTO