Media Buyer Job at Thirty Madison Ventures in Edmond

Overview

Media Buyer (Google + Yelp) — HVAC Client Accounts • On-Site | Edmond, OK • 1099 Contract | $125,000 (depending on experience)

Base pay range $100,000.00/yr - $125,000.00/yr

Position: Media Buyer (Google + Yelp) — HVAC Client Accounts

Employer: Thirty Madison Ventures

Note: This range is provided by Thirty Madison Ventures. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Mission

Profitably deploy $500k/month across Google and Yelp to generate qualified HVAC leads and booked jobs for our clients. Efficiency over ego. Scale what works, kill what doesn’t.

Outcomes & Scorecard (what you’re paid to deliver)

• Blended CPL at or below baseline, trending down 10–20% by Day 90; keep CAC within “good enough” bands vs. industry and push LTV/CAC up as we scale
• Booked jobs per $1K spend: set baseline in 30 days; improve by 15% by Day 90.
• Reliable testing machine: 20+ Google experiments/month (keywords, match types, RSA pinning, P-Max asset groups), 10+ Yelp experiments/month (categories, geos, budgets, creatives).
• Creative pipeline: 50 hooks/headlines/angles monthly feeding RSAs, sitelinks, assets, and Yelp ad variations
• Tracking hygiene: 100% conversion tracking, call tracking, and CRM passthrough; zero orphaned leads.
• Spend pacing: ±5% of weekly target while protecting efficiency.

What You’ll Own

• Channel ownership: Google Search/P-Max + Yelp Ads end-to-end—account structure, budgeting, pacing, QA, and reporting.
• Testing system: Hypothesis backlog, rapid iteration, and scale rules—more, better, new ads, always
• Creative coordination: Brief in-house creatives for assets; you supply hooks, angles, proof, and CTAs (callouts, value elements, CTAs)
• Conversion plumbing: Tag Manager, call tracking, offline conversions, and CRM sync so we optimize to booked jobs, not vanity clicks.
• Yelp excellence: Category/geo selection, profile optimization, review strategy alignment, and lead quality controls.

Must-Haves

• 2–5 years as an IC managing $100k+/mo across multi-account portfolios.
• Deep Google Ads (Search + P-Max) and Yelp Ads chops for home services.
• Expert in conversion tracking, call tracking, and offline conversion imports.
• Obsessed with testing cadence, clean data, and clear outcomes.

Compensation & Setup

• On-site. OTE $100,000 - $125,000 (Base + KPI bonus tied to blended CPL and booked jobs/$1K spend).
• Tools: You define the stack; we fund what improves speed/accuracy.

Interview Loop

• 48-hour take‑home: Audit a redacted HVAC Google + Yelp account; deliver a 30‑day test plan with expected CPL impact.
• Live build: Assemble one Google campaign structure and one Yelp test matrix from scratch; walk through measurement plan.
• References: Prior manager and client references focused on results vs. spend.
• Days 0–30: Audit, rebuild account structure, fix tracking; set baselines for CPL, booked jobs/$1K.
• Days 31–60: Launch testing machine; 30+ tests shipped; kill losers fast, scale winners; weekly reporting cadence.
• Days 61–90: Double down on winning angles; expand geos/categories; drive 10–20% CPL improvement vs. baseline and increase booked jobs/$1K.

Your next step: Confirm baseline CPL and booked jobs/$1K for Google and Yelp. I’ll lock the KPI targets and bonus formula and post this JD today.

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing
• Industries