Overview
Job Description
Is this your next job? Read the full description below to find out, and do not hesitate to make an application. Join the team amplifying journalism in the Pacific Northwest! As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. We have an outstanding opportunity for a Marketing Associate that will support KUOWs audience and donor engagement strategies across channels including email, social media, advertising, on-air messaging, direct mail, live events, and more.
Responsibilities
- Marketing Content and Campaign Support (70%) This role will create branded promotional content across the organization that advances KUOW audience growth goals. This position would support communications projects for various departments, including podcasting, fundraising, business support, and of coursemarketing. Tasks include but are not limited to: Independently develop KUOW marketing campaign content, including social copy and basic graphics, press releases, on-air promotional scripts, marketing emails and newsletters, and more.
- Manage a queue of creative requests from internal KUOW teams, working with the director of marketing to prioritize and greenlight requests and coordinating with internal teams on production, review, and final delivery of files.
- Provide quality control checks on marketing and fundraising emails, ensuring mass emails meet brand standards and are error-free.
- Create taglines and write copy for KUOWs marketing and fundraising campaigns.
- Produce from templates sales collateral for business support and fundraising teams.
- Develop promotional assets for KUOW Live Events team, including social campaigns, print assets, presentations, and more.
- Complete light graphic production work from pre-existing templates; collaborate with internal and external designers to execute a consistent brand look that, along with voice and tone, captures the essence of the KUOW brand.
- Review branded materials from other departments to ensure they meet standards and provide feedback for revisions as necessary.
- Review branded materials from other departments to ensure they meet standards and provide feedback for revisions as necessary.
- Support for In-Person Events (20%) KUOWs marketing team produces 12-18 in-person events per year, including partnerships with visiting NPR shows. This position will assist with both promotion of the events and on-site support on event day. Tasks include but are not limited to: Produce creative assets for in-person events, including print programs, signage, program presentations, and pre/post event emails.
- Provide on-site support at KUOW events, including assisting with load/unload, front-of-house setup, tabling, and guest check-in.
- Other Duties as Assigned (10%)
Supervision
The position reports to the Marketing Director.
Knowledge, Skills, & Ability
- Racial Equity Actively contribute to a workplace culture of anti-racism, belonging, and inclusion that is supportive and welcoming to all.
Success Profile
- Knowledge of: Basic marketing concepts and best practices, especially social media, email, and digital advertising mediums.
- Microsoft Office Suite tools, especially PowerPoint (or comparable software).
- Building, testing, sending, and automating marketing emails via an email service provider (such as MailChimp, HubSpot, Constant Contact, Marketing Cloud, Marketo, or comparable software).
- Ability to:
- Work independently and as part of a team while adhering to deadlines
- Work within brand style guides, both for visual and written materials
- Develop and pitch creative concepts for marketing campaigns
- Independently create strong written and graphic content (from templates)
- Edit graphics within design tools such as Canva and Adobe Creative Suite (or comparable software)
- Communicate proactively and effectively with both in-person and remote individuals, engage in courageous conversations, and maintain trust and respect in challenging situations
Minimum Requirements
- Bachelors Degree and 2 or more years of experience in marketing, communications, or fundraising roles.
- Knowledge of marketing concepts and best practices.
- Commitment to KUOWs mission to create and serve a more informed public.
- Demonstrated commitment to diversity and leadership with a racial equity and Diversity, Equity, Inclusion, and Belonging lens.
- Equivalent education/experience may substitute for all minimum qualifications except where there are legal requirements, such as a license/certification/registration.
Working Conditions
- Duties may occasionally require evening and weekend work when necessary to meet critical deadlines and/or to attend station events.
- Position is eligible for hybrid telework.
- KUOW has an open workspace environment, which may result in additional or higher levels of noise and visual distractions.
- Position must be able to attend in-person KUOW events at local venues. Transportation/carpools will be coordinated for any events outside of Seattle.
- Position must be able to assist with loading and unloading materials for in-person events (ability to lift/move 25 pounds).
Equal Employment Opportunity
KUOW is an equal opportunity employer. We are committed to a diverse and pluralistic staff and encourage applicants from all backgrounds. Women, BIPOC, veterans, and individuals with disabilities are highly encouraged to apply. The University of Washington and KUOW comply with applicable laws and policies regarding discrimination. For disability accommodation in the application process, contact the Disability Services Office.
Pay Range: Minimum $66,000.00 per year; Maximum $72,000.00 per year. This is a regular full-time position. Benefits information is available at the UW benefits site.
About the UW: Working at the University of Washington provides a unique opportunity to change lives on our campuses, in our state and around the world. UW employees enjoy outstanding benefits and opportunities for professional growth.
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