Job Summary:
The Social Media Manager will oversee our social media presence and drive audience engagement, brand awareness, and lead generation across all major platforms. The ideal candidate is a digital-savvy communicator who can craft compelling content, analyze trends, and manage our social media strategy to support business goals.
Duties/Responsibilities:
- Develop and execute a social media strategy across platforms (e.g., Instagram, LinkedIn, Facebook, X/Twitter, TikTok, YouTube).
- Create, schedule, and publish engaging content (graphics, videos, text) in line with brand voice and objectives.
- Manage social media calendars and ensure timely posting and consistency.
- Monitor, moderate, and respond to audience comments and messages in a timely and authentic manner.
- Track and analyze KPIs such as reach, engagement, conversions, and follower growth.
- Report on performance metrics and adjust strategies based on insights.
- Collaborate with marketing, design, product, and Eccom teams to align messaging.
- Stay updated on platform trends, algorithm changes, and social media best practices.
- Coordinate influencer partnerships, paid campaigns, and user-generated content initiatives when applicable.
- Other duties assigned:
- Assist with marketing tasks and other duties as needed to ensure the smooth operation of the marketing department.
Required Skills/Abilities:
Excellent organizational and time-management skills.
Strong leadership abilities and experience managing a team.
Ability to manage multiple projects and tasks simultaneously.
Proven experience as a Social Media Manager or similar role.
Strong understanding of social media platforms and their respective audiences.
Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, Later).
Proficient in content creation tools (e.g., Canva, Adobe Creative Suite).
Excellent copywriting and communication skills.
Analytical mindset with experience in tracking performance and generating reports.
Ability to multitask and work independently in a fast-paced environment.
Excellent problem-solving and decision-making ability.
Strong communication and interpersonal skills.
Strong communication and interpersonal skills to interact effectively with stakeholders and vendors.
Problem-solving and decision-making abilities.
Education and Experience:
Degree in Marketing, Communications, or related field preferred or equivalent experience.
Experience with paid social media advertising (Meta Ads, TikTok Ads, etc.).
Video editing or basic design experience.
Knowledge of SEO and content marketing principles.
Physical Requirements:
- Ability to lift heavy items (up to 50 lbs.) and stand or move for long periods.
- Typically, it works indoors in a warehouse setting.
- The role requires physical labor, including lifting, bending, and standing for extended periods.
- Required to climb a ladder upwards 12 feet.
- Long periods of standing.
Warehouse environment with exposure to varying temperatures and noise levels.
Full-time, office-based role with occasional travel to various sites or facilities.
Occasional evening and weekend work may be required, especially for emergencies or planned maintenance
Core Competencies:
Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work Accomplishing specific goals with priority and organization
Developing and Building Teams Encouraging and building mutual trust, respect, and cooperation among team members. Direct the hiring, training, or performance evaluations of the team.
Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Coaching and Developing Others Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Monitoring and Controlling Resources Monitoring and controlling resources and overseeing the spending of money.
Training and Teaching Others Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Staffing Organizational Units Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Leadership Job requires a willingness to lead, take charge, and offer opinions and direction.
Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Integrity Job requires being honest and ethical.
Guiding, Directing, and Motivating Subordinates Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law."
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