Amazon Web Services (AWS)
Industry Account Based Marketing Manager , AWS Industry Product Marketing
Amazon Web Services (AWS), Seattle, Washington, us, 98127
Overview
Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Industry ABM Manager will own the end-to-end execution of ABM programs for Media & Entertainment and Games accounts, working from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management, analytical capabilities, and the ability to influence cross-functional stakeholders. Key responsibilities
Deliver industry customer relevant activations and executive programs Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts Drive operational excellence through standardized processes, documentation, and best practices Track and report on program performance, using data to optimize and scale successful approaches Manage program budgets effectively, demonstrating frugality while maximizing impact Collaborate with global ABM community to share learnings and adopt proven practices About The Team
AWS Industry Marketing is a global team focused on establishing and growing the perception that AWS is the best cloud and AI provider for each industry. We help businesses adopt AWS services, solutions, and products for strategic workloads, creating world-class industry content, technical storytelling, and experiences for decision makers. We drive awareness, grow revenue, and create loyal AWS fans in each industry. Basic Qualifications
7+ years of experience in developing and managing acquisition marketing or channel programs Experience using data and metrics to drive improvements Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across multiple time zones and languages Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables) Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation during the application and hiring process, please visit the Amazon accommodations page for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on factors including market location and job-related knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total package along with a full range of benefits. For more information, please visit the Amazon benefits page. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Industry ABM Manager will own the end-to-end execution of ABM programs for Media & Entertainment and Games accounts, working from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management, analytical capabilities, and the ability to influence cross-functional stakeholders. Key responsibilities
Deliver industry customer relevant activations and executive programs Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts Drive operational excellence through standardized processes, documentation, and best practices Track and report on program performance, using data to optimize and scale successful approaches Manage program budgets effectively, demonstrating frugality while maximizing impact Collaborate with global ABM community to share learnings and adopt proven practices About The Team
AWS Industry Marketing is a global team focused on establishing and growing the perception that AWS is the best cloud and AI provider for each industry. We help businesses adopt AWS services, solutions, and products for strategic workloads, creating world-class industry content, technical storytelling, and experiences for decision makers. We drive awareness, grow revenue, and create loyal AWS fans in each industry. Basic Qualifications
7+ years of experience in developing and managing acquisition marketing or channel programs Experience using data and metrics to drive improvements Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across multiple time zones and languages Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables) Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation during the application and hiring process, please visit the Amazon accommodations page for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on factors including market location and job-related knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total package along with a full range of benefits. For more information, please visit the Amazon benefits page. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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