Kraft Heinz Company
Brand Manager, Communications - Kraft Singles
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Position Summary
Marketing is at the core of our world and at the heart of where we make our decisions. Brand Managers are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. The Brand Manager role on Singles brings the opportunity to work on an iconic brand with an ambitious roadmap to future proof for decades to come. You will be responsible for partnering with incredible creative talent to find new ways for this brand to reach consumers. You will be asked to think differently about how we advertise, and to inspire others to do the same. Key Components of the Role
Lead refinement of Singles brand foundations, including sharpening of distinctive positioning to unlock creative that drives sales impact and long-term equity building Own end to end breakthrough communications on Singles which will include:
Defining creative brief for Integrated Agency Team (creative, media, PR, shopper) Identify & aligned stakeholders on creative territories Leading agencies in creative execution, inclusive of managing feedback Ensuring execution across the marketing mix is on strategy Approving research framework for creative development
Enable and challenge agency partners to insert Singles into culture, connecting with consumers in new & meaningful ways through strategic brand activations (i.e., acts not ads, partnerships) Partner with media team to bring creative to life through a best-in-class media plan, monitoring and pivoting as needed to ensure ROAS optimization Work with omni-channel team to develop brand activations for retail, with an eye towards driving consumer relevance and customer display Manage delivery of all consumer communication touchpoints to be on track and within budget Qualifications
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done Prior experience working and managing creative agencies through campaign development on time and within budget Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details Ability to manage multiple simultaneous projects while ruthlessly prioritizing resources to achieve maximum impact Track record of operating with agility, problem solving, building strong relationships cross functionally, and aligning stakeholders Total Rewards and Benefits
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’s strategy and values. New Hire Base Salary Range:
$102,100.00 - $127,600.00 Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate\'s geographic region, job-related knowledge, skills, and experience among other factors Benefits:
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing:
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location
Location:
Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer
– Underrepresented Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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Marketing is at the core of our world and at the heart of where we make our decisions. Brand Managers are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. The Brand Manager role on Singles brings the opportunity to work on an iconic brand with an ambitious roadmap to future proof for decades to come. You will be responsible for partnering with incredible creative talent to find new ways for this brand to reach consumers. You will be asked to think differently about how we advertise, and to inspire others to do the same. Key Components of the Role
Lead refinement of Singles brand foundations, including sharpening of distinctive positioning to unlock creative that drives sales impact and long-term equity building Own end to end breakthrough communications on Singles which will include:
Defining creative brief for Integrated Agency Team (creative, media, PR, shopper) Identify & aligned stakeholders on creative territories Leading agencies in creative execution, inclusive of managing feedback Ensuring execution across the marketing mix is on strategy Approving research framework for creative development
Enable and challenge agency partners to insert Singles into culture, connecting with consumers in new & meaningful ways through strategic brand activations (i.e., acts not ads, partnerships) Partner with media team to bring creative to life through a best-in-class media plan, monitoring and pivoting as needed to ensure ROAS optimization Work with omni-channel team to develop brand activations for retail, with an eye towards driving consumer relevance and customer display Manage delivery of all consumer communication touchpoints to be on track and within budget Qualifications
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done Prior experience working and managing creative agencies through campaign development on time and within budget Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details Ability to manage multiple simultaneous projects while ruthlessly prioritizing resources to achieve maximum impact Track record of operating with agility, problem solving, building strong relationships cross functionally, and aligning stakeholders Total Rewards and Benefits
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’s strategy and values. New Hire Base Salary Range:
$102,100.00 - $127,600.00 Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate\'s geographic region, job-related knowledge, skills, and experience among other factors Benefits:
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing:
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location
Location:
Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer
– Underrepresented Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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