American Heart Association
National Vice President, Content and Channel Strategy
American Heart Association, Nashville, Tennessee, United States, 37247
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. The American Heart Association has an excellent opportunity for a National Vice President, Content and Channel Strategy. This position can be remote based within the U.S. The National VP of Content and Channel Strategy is a senior leader responsible for developing and executing a unified approach to how content is written, structured, distributed, and optimized across platforms. This role leads the planning, creation, and deployment of modular content tailored to platform behaviors, audience needs, and enterprise campaign goals. It combines content leadership with channel expertise to ensure every piece of content performs across the full funnel, from awareness to action. The VP partners across teams to define omnichannel strategies, support campaign activation, and build content that drives consistency, efficiency, and measurable impact. This includes optimizing for emerging technologies such as AI Overviews, Google SGE, schema-based search results, voice assistants, and emerging technologies for a nonprofit competing for attention, trust, and action in a noisy digital space. The American Heart Association offers resources to help you maintain work-life harmonization through changing needs. You will have access to Heart U, our award-winning corporate university, as well as additional training and support locally. The AHALife reflects our culture and commitment to work-life harmonization, guided by our core values where employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
Leads the development of an integrated channel and content strategy that aligns with omnichannel and campaign goals across business units and audience segments. Guides the creation of content for both B2C and B2B audiences, from high-concept storytelling to conversion-driven assets, ensuring every piece is strategically designed to perform across the full funnel: awareness, engagement, conversion, and retention. Oversees the channel strategy that drives how content is modularized, adapted, and distributed across platforms (email, social, video, web, paid media, SMS, and organic channels). In close partnership with marketing, business stakeholders, digital and creative teams, ensure content is high-quality, channel-native, and audience-optimized. Champion a make-once, publish-everywhere model to maximize reach, efficiency, and performance across the ecosystem. Defines content KPIs with analytics and business teams, reviews performance across platforms, and applies insights to optimize messaging and format. Leads continuous testing and refinement to improve engagement. Upskills the current team to ensure content is discoverable in emerging formats like AI Overviews, featured snippets, and voice search. Collaborates with the SEO team on metadata, structured data, and formatting to improve visibility while keeping content on-brand and compelling. Manages a high-performing team of content and channel strategists and writers focused on scalable campaign execution. Collaborates across brand, creative, digital, and marketing teams to ensure alignment and agility. Leads the content side of channel strategy in partnership with business stakeholders to support enterprise goals and audience needs. Oversees content budgets and agency partnerships, ensuring resources are allocated effectively to support production, channel strategy, and campaign priorities. Additional responsibilities may be assigned as appropriate to the scope of the role.
Qualifications
Bachelors Degree or equivalent work experience. Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, with experience in both B2C and B2B environments. 10+ years of experience preferred; agency experience is a plus. At least seven (7) years of supervisory experience. Proven success in writing/developing content for a channel strategy in campaigns across the full funnel: awareness, engagement, conversion, and retention. Strong experience leading content teams that create and activate strategic content across multiple channels in multiple formats. Strong understanding of content performance metrics and audience segmentation strategies. Familiarity with writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution. Strong leadership, communication, and stakeholder management skills. Working familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools. Bachelors degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred.
Compensation & Benefits
Compensation range: $160,000 to $180,000. Pay is commensurate with experience; geographic differentials may apply. The American Heart Association reserves the right to pay more or less than the posted range. We offer a comprehensive rewards package, including medical, dental, vision, disability, and life insurance, a retirement program with employer matching, and wellness programs. We also provide professional development opportunities, such as HeartU, Employee Resource Groups, mentoring, and tuition assistance where applicable.
Additional Information
EEO statements: The American Heart Association is an equal opportunity employer. Qualified applicants with arrest or conviction records will be considered for employment in accordance with local laws. LI-Remote Join our Talent Community to receive updates on new opportunities and future events.
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Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. The American Heart Association has an excellent opportunity for a National Vice President, Content and Channel Strategy. This position can be remote based within the U.S. The National VP of Content and Channel Strategy is a senior leader responsible for developing and executing a unified approach to how content is written, structured, distributed, and optimized across platforms. This role leads the planning, creation, and deployment of modular content tailored to platform behaviors, audience needs, and enterprise campaign goals. It combines content leadership with channel expertise to ensure every piece of content performs across the full funnel, from awareness to action. The VP partners across teams to define omnichannel strategies, support campaign activation, and build content that drives consistency, efficiency, and measurable impact. This includes optimizing for emerging technologies such as AI Overviews, Google SGE, schema-based search results, voice assistants, and emerging technologies for a nonprofit competing for attention, trust, and action in a noisy digital space. The American Heart Association offers resources to help you maintain work-life harmonization through changing needs. You will have access to Heart U, our award-winning corporate university, as well as additional training and support locally. The AHALife reflects our culture and commitment to work-life harmonization, guided by our core values where employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
Leads the development of an integrated channel and content strategy that aligns with omnichannel and campaign goals across business units and audience segments. Guides the creation of content for both B2C and B2B audiences, from high-concept storytelling to conversion-driven assets, ensuring every piece is strategically designed to perform across the full funnel: awareness, engagement, conversion, and retention. Oversees the channel strategy that drives how content is modularized, adapted, and distributed across platforms (email, social, video, web, paid media, SMS, and organic channels). In close partnership with marketing, business stakeholders, digital and creative teams, ensure content is high-quality, channel-native, and audience-optimized. Champion a make-once, publish-everywhere model to maximize reach, efficiency, and performance across the ecosystem. Defines content KPIs with analytics and business teams, reviews performance across platforms, and applies insights to optimize messaging and format. Leads continuous testing and refinement to improve engagement. Upskills the current team to ensure content is discoverable in emerging formats like AI Overviews, featured snippets, and voice search. Collaborates with the SEO team on metadata, structured data, and formatting to improve visibility while keeping content on-brand and compelling. Manages a high-performing team of content and channel strategists and writers focused on scalable campaign execution. Collaborates across brand, creative, digital, and marketing teams to ensure alignment and agility. Leads the content side of channel strategy in partnership with business stakeholders to support enterprise goals and audience needs. Oversees content budgets and agency partnerships, ensuring resources are allocated effectively to support production, channel strategy, and campaign priorities. Additional responsibilities may be assigned as appropriate to the scope of the role.
Qualifications
Bachelors Degree or equivalent work experience. Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, with experience in both B2C and B2B environments. 10+ years of experience preferred; agency experience is a plus. At least seven (7) years of supervisory experience. Proven success in writing/developing content for a channel strategy in campaigns across the full funnel: awareness, engagement, conversion, and retention. Strong experience leading content teams that create and activate strategic content across multiple channels in multiple formats. Strong understanding of content performance metrics and audience segmentation strategies. Familiarity with writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution. Strong leadership, communication, and stakeholder management skills. Working familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools. Bachelors degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred.
Compensation & Benefits
Compensation range: $160,000 to $180,000. Pay is commensurate with experience; geographic differentials may apply. The American Heart Association reserves the right to pay more or less than the posted range. We offer a comprehensive rewards package, including medical, dental, vision, disability, and life insurance, a retirement program with employer matching, and wellness programs. We also provide professional development opportunities, such as HeartU, Employee Resource Groups, mentoring, and tuition assistance where applicable.
Additional Information
EEO statements: The American Heart Association is an equal opportunity employer. Qualified applicants with arrest or conviction records will be considered for employment in accordance with local laws. LI-Remote Join our Talent Community to receive updates on new opportunities and future events.
#J-18808-Ljbffr