Cvent, Inc.
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
In This Role, You Will
Develop and execute strategic marketing plans to drive growth and pipeline for the Technology and Financial Services verticals, in partnership with demand generation, sales and client success
Work with demand gen to build and optimize targeted, multi-channel campaign messaging (digital, content, events, ABM, and more) to drive demand and increase Cvent’s market share in these industries
Collaborate cross-functionally with product marketing, demand generation, sales, and client success teams to ensure content and resources are aligned with customer insights, business objectives and industry trends
Localize and adapt messaging, collateral, and assets to address the unique challenges and opportunities within the tech and financial services sectors
Identify and build relationships with key industry partners, associations, and influencers to amplify Cvent’s presence and thought leadership
Support and execute Cvent-hosted and third-party events, including webinars, conferences, and networking events, to drive engagement and lead generation
Collaborate with demand generation to track and analyze campaign performance, pipeline contribution, and ROI; use insights to optimize future initiatives
Stay current on industry trends, competitive landscape, and emerging technologies to inform strategy and maintain Cvent’s leadership position
Here’s What You Need
6+ years of B2B marketing experience, with a focus on product or industry marketing; experience in technology and/or financial services preferred
Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results
Strong understanding of the buyer journey and personas in the tech and financial services industries
Experience with marketing automation, CRM, and analytics tools (Salesforce, Marketo, etc.)
Excellent communication, project management, and cross-functional collaboration skills
Creative thinker with strong analytical skills and attention to detail
Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree or professional marketing qualifications a plus
Why Cvent?
Opportunity to shape the go-to-market strategy for two of Cvent’s highest-growth verticals
Collaborative, innovative, and fast-paced environment
Access to industry-leading technology and resources
Competitive compensation and benefits package
Physical Demands We are not able to offer sponsorship for this position
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In This Role, You Will
Develop and execute strategic marketing plans to drive growth and pipeline for the Technology and Financial Services verticals, in partnership with demand generation, sales and client success
Work with demand gen to build and optimize targeted, multi-channel campaign messaging (digital, content, events, ABM, and more) to drive demand and increase Cvent’s market share in these industries
Collaborate cross-functionally with product marketing, demand generation, sales, and client success teams to ensure content and resources are aligned with customer insights, business objectives and industry trends
Localize and adapt messaging, collateral, and assets to address the unique challenges and opportunities within the tech and financial services sectors
Identify and build relationships with key industry partners, associations, and influencers to amplify Cvent’s presence and thought leadership
Support and execute Cvent-hosted and third-party events, including webinars, conferences, and networking events, to drive engagement and lead generation
Collaborate with demand generation to track and analyze campaign performance, pipeline contribution, and ROI; use insights to optimize future initiatives
Stay current on industry trends, competitive landscape, and emerging technologies to inform strategy and maintain Cvent’s leadership position
Here’s What You Need
6+ years of B2B marketing experience, with a focus on product or industry marketing; experience in technology and/or financial services preferred
Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results
Strong understanding of the buyer journey and personas in the tech and financial services industries
Experience with marketing automation, CRM, and analytics tools (Salesforce, Marketo, etc.)
Excellent communication, project management, and cross-functional collaboration skills
Creative thinker with strong analytical skills and attention to detail
Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree or professional marketing qualifications a plus
Why Cvent?
Opportunity to shape the go-to-market strategy for two of Cvent’s highest-growth verticals
Collaborative, innovative, and fast-paced environment
Access to industry-leading technology and resources
Competitive compensation and benefits package
Physical Demands We are not able to offer sponsorship for this position
#J-18808-Ljbffr