Ralph Lauren Corporation
Brand Marketing Manager, PRO Activations, East, NA (Florida based)
Ralph Lauren Corporation, Nutley, New Jersey, us, 07110
Overview
Brand Marketing Manager, PRO Activations, East, NA (Florida based). Located in South Florida; travel required; regional activations with a focus on the Southeast. Ralph Lauren Corporation is seeking a dynamic and seasoned Brand Marketing Manager, PRO Activations (East) to manage the development and strategic execution of marketing initiatives across the East region with focus on the Southeast. The Manager, Brand Activations (East) is responsible for building brand awareness and driving qualified traffic to PRO (Polo Retail Outlets) throughout the region with a deep knowledge of the Southeast. Direct experience with brand engagement tactics that drive ROI via customer acquisition programs, elevated retail marketing activations, local B2B & charitable partnerships, market expansion store opening strategies, and regional PR strategies. This individual is accountable for developing and executing these events and programs to generate sustainable profitable revenue, drive traffic, meet the region’s financial and marketing goals, and differentiate the brand within the landscape to deliver best-in-class customer experiences. The role serves as a key liaison between corporate marketing, store management & retail field teams, and external partners, ensuring that Ralph Lauren’s brand vision is translated into localized, consumer-focused markets. The ideal candidate is a strategic thinker, a meticulous planner, and a self-starter who thrives in a fast-paced, results-driven environment. Candidates must possess excellent organizational skills, teamwork, effective communication, strong relationship management, negotiation skills, creativity, and adaptability. This is a regional position based in South Florida, requiring travel for on-site support. A flexible schedule (including weekends) to support various regional activations is a crucial aspect of the role. Location: This role is based in South Florida. Travel: Ability to travel is required. A minimum of 2-4 days per quarter in New York/New Jersey is expected to foster collaboration with key team members. Responsibilities
Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and commercial goals. Drive development of new customer acquisition and retention strategies. Create and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability. Identify high-potential regional brand partnerships to amplify visibility and engage key consumer segments. Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and acquisition. Collaborate with internal stakeholders, including retail management teams, corporate marketing, and the creative team to deliver best-in-class customer experiences. Planning & Coordination
Conceptualize, develop, and execute in-store activations and community moments at a regional level; own the full lifecycle of planning. Manage logistics, vendor procurement, partnership agreements, materials sourcing, guest lists, and related tasks for seamless execution. Oversee onsite coordination, event setup and breakdown, and post-event sales analysis and reporting. Manage budgets, timelines, contracts, and invoicing; update global and regional marketing calendars. Market Insights & Performance Optimization
Analyze regional market trends, consumer behavior, and competition to inform strategy. Lead data acquisition programs to support targeted marketing efforts and segmentation. Utilize insights to refine marketing mix and activation formats for maximum impact. Track performance metrics for events and partnerships with regular reporting. Understand total regional and store performance with a focus on key product areas. Cross-Functional Collaboration & Relationship Building
Serve as the primary retail marketing contact for the region, liaising with store management, PR agencies, community organizations, and local partners. Build and foster relationships to amplify national campaigns with regional efforts. Coordinate with corporate teams to align brand, retail, and digital marketing strategies. Provide regular updates and participate in cross-functional meetings. Experience, Skills & Knowledge
Retail store management experience. Bachelor’s degree from a four-year college or equivalent preferred. Computer proficiency (Word, Excel, PowerPoint, Outlook) and ability to learn new applications quickly. Brand store and event experience required; events management and local PR experience a plus. Weekend hours and travel required. Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. Ability to work well under pressure in a fast-paced environment; excellent written, verbal, and presentation skills. Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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Brand Marketing Manager, PRO Activations, East, NA (Florida based). Located in South Florida; travel required; regional activations with a focus on the Southeast. Ralph Lauren Corporation is seeking a dynamic and seasoned Brand Marketing Manager, PRO Activations (East) to manage the development and strategic execution of marketing initiatives across the East region with focus on the Southeast. The Manager, Brand Activations (East) is responsible for building brand awareness and driving qualified traffic to PRO (Polo Retail Outlets) throughout the region with a deep knowledge of the Southeast. Direct experience with brand engagement tactics that drive ROI via customer acquisition programs, elevated retail marketing activations, local B2B & charitable partnerships, market expansion store opening strategies, and regional PR strategies. This individual is accountable for developing and executing these events and programs to generate sustainable profitable revenue, drive traffic, meet the region’s financial and marketing goals, and differentiate the brand within the landscape to deliver best-in-class customer experiences. The role serves as a key liaison between corporate marketing, store management & retail field teams, and external partners, ensuring that Ralph Lauren’s brand vision is translated into localized, consumer-focused markets. The ideal candidate is a strategic thinker, a meticulous planner, and a self-starter who thrives in a fast-paced, results-driven environment. Candidates must possess excellent organizational skills, teamwork, effective communication, strong relationship management, negotiation skills, creativity, and adaptability. This is a regional position based in South Florida, requiring travel for on-site support. A flexible schedule (including weekends) to support various regional activations is a crucial aspect of the role. Location: This role is based in South Florida. Travel: Ability to travel is required. A minimum of 2-4 days per quarter in New York/New Jersey is expected to foster collaboration with key team members. Responsibilities
Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and commercial goals. Drive development of new customer acquisition and retention strategies. Create and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability. Identify high-potential regional brand partnerships to amplify visibility and engage key consumer segments. Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and acquisition. Collaborate with internal stakeholders, including retail management teams, corporate marketing, and the creative team to deliver best-in-class customer experiences. Planning & Coordination
Conceptualize, develop, and execute in-store activations and community moments at a regional level; own the full lifecycle of planning. Manage logistics, vendor procurement, partnership agreements, materials sourcing, guest lists, and related tasks for seamless execution. Oversee onsite coordination, event setup and breakdown, and post-event sales analysis and reporting. Manage budgets, timelines, contracts, and invoicing; update global and regional marketing calendars. Market Insights & Performance Optimization
Analyze regional market trends, consumer behavior, and competition to inform strategy. Lead data acquisition programs to support targeted marketing efforts and segmentation. Utilize insights to refine marketing mix and activation formats for maximum impact. Track performance metrics for events and partnerships with regular reporting. Understand total regional and store performance with a focus on key product areas. Cross-Functional Collaboration & Relationship Building
Serve as the primary retail marketing contact for the region, liaising with store management, PR agencies, community organizations, and local partners. Build and foster relationships to amplify national campaigns with regional efforts. Coordinate with corporate teams to align brand, retail, and digital marketing strategies. Provide regular updates and participate in cross-functional meetings. Experience, Skills & Knowledge
Retail store management experience. Bachelor’s degree from a four-year college or equivalent preferred. Computer proficiency (Word, Excel, PowerPoint, Outlook) and ability to learn new applications quickly. Brand store and event experience required; events management and local PR experience a plus. Weekend hours and travel required. Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. Ability to work well under pressure in a fast-paced environment; excellent written, verbal, and presentation skills. Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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