Fay Group
Chicago
425 S. Financial Place
Suite 2000
Chicago, IL 60605, USA
Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals.
Join Us on Our Journey
Overview We are currently looking for
an AVP, Marketing Analytics
to join our team. The AVP, Marketing Analytics is responsible for building data models to predict customer behavior, creating segmented lead campaign populations and tracking, and assisting with channel/journey automation. This role analyzes and incorporates sales outcomes into the models, builds automated, detailed reports to measure execution against campaigns and revenue growth targets, and turns data into Insights and Implications. The position plays a key role in intercompany lead referrals, measurement, conversion, and revenue.
This role develops predictive models/segmentations from various internal and external consumer and proprietary data sources from business to business. The role is responsible for identifying the availability of internal and external sources and recommending additional data that can improve the reliability of predictive models. This role is a collaborative partner with the corporate Data and Advanced Analytics teams.
Responsibilities
Build data models to predict customer behavior and support marketing decisions.
Create segmented lead campaign populations and tracking for channel/journey automation.
Analyze sales outcomes and incorporate them into models and reports.
Develop automated, detailed reports to measure campaign execution against revenue growth targets.
Support intercompany lead referrals, measurement, conversion, and revenue initiatives.
Identify internal and external data sources and recommend additional data to improve models.
Collaborate with corporate Data and Advanced Analytics teams.
Qualifications
Bachelor’s degree in a related field
10 years of experience in information/data science, data analysis, and modeling in a marketing context
Mortgage, Real Estate, or Financial Services experience is strongly preferred
5+ years of Marketing Lead Management, including segmentation, journeys, test & learn, funnel conversion, program measurement, and report automation
Prior experience delivering complex leads and prospects to multiple business units strongly preferred
People management experience preferred
Proficiency in SQL and SAS; data visualization tools such as Power BI or similar
Experience with CRM platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar
Experience developing predictive models and statistical analyses
Strong skills in MS Word, Excel, and Outlook; regression modeling with Python or similar
Strong verbal and written communication skills; ability to collaborate with multiple stakeholders
Analytical mindset with strong decision-making abilities
People management and coaching capability
Ability to prioritize tasks and adapt to shifting priorities
Client-focused with execution and results orientation
Detail-oriented with high accuracy; quick learner
Benefits
Medical, Dental, and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Eligible for Hybrid Work Schedule with Remote Flex Days
Compensation
The hiring range for this position is between $130,000.00-$160,000.00 annually
This position is eligible for an annual discretionary bonus
Fay Cares!
The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.
At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify .
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals.
Join Us on Our Journey
Overview We are currently looking for
an AVP, Marketing Analytics
to join our team. The AVP, Marketing Analytics is responsible for building data models to predict customer behavior, creating segmented lead campaign populations and tracking, and assisting with channel/journey automation. This role analyzes and incorporates sales outcomes into the models, builds automated, detailed reports to measure execution against campaigns and revenue growth targets, and turns data into Insights and Implications. The position plays a key role in intercompany lead referrals, measurement, conversion, and revenue.
This role develops predictive models/segmentations from various internal and external consumer and proprietary data sources from business to business. The role is responsible for identifying the availability of internal and external sources and recommending additional data that can improve the reliability of predictive models. This role is a collaborative partner with the corporate Data and Advanced Analytics teams.
Responsibilities
Build data models to predict customer behavior and support marketing decisions.
Create segmented lead campaign populations and tracking for channel/journey automation.
Analyze sales outcomes and incorporate them into models and reports.
Develop automated, detailed reports to measure campaign execution against revenue growth targets.
Support intercompany lead referrals, measurement, conversion, and revenue initiatives.
Identify internal and external data sources and recommend additional data to improve models.
Collaborate with corporate Data and Advanced Analytics teams.
Qualifications
Bachelor’s degree in a related field
10 years of experience in information/data science, data analysis, and modeling in a marketing context
Mortgage, Real Estate, or Financial Services experience is strongly preferred
5+ years of Marketing Lead Management, including segmentation, journeys, test & learn, funnel conversion, program measurement, and report automation
Prior experience delivering complex leads and prospects to multiple business units strongly preferred
People management experience preferred
Proficiency in SQL and SAS; data visualization tools such as Power BI or similar
Experience with CRM platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar
Experience developing predictive models and statistical analyses
Strong skills in MS Word, Excel, and Outlook; regression modeling with Python or similar
Strong verbal and written communication skills; ability to collaborate with multiple stakeholders
Analytical mindset with strong decision-making abilities
People management and coaching capability
Ability to prioritize tasks and adapt to shifting priorities
Client-focused with execution and results orientation
Detail-oriented with high accuracy; quick learner
Benefits
Medical, Dental, and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Eligible for Hybrid Work Schedule with Remote Flex Days
Compensation
The hiring range for this position is between $130,000.00-$160,000.00 annually
This position is eligible for an annual discretionary bonus
Fay Cares!
The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.
At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify .
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr