Allstate
Overview Join to apply for the Brand Public Relations Manager role at Allstate .
At Allstate, great things happen when our people work together to protect families and their belongings from lifes uncertainties. We pursue innovation to meet evolving customer needs and lead in areas such as pricing sophistication, telematics, device and identity protection, and advocacy for safety initiatives. If youre passionate about best-in-class storytelling and want to make a real impact at one of the worlds most recognized protection brands, this is the role for you.
As a Brand Public Relations Manager at Allstate, youll help build brand love, connect with consumers, and protect our reputation through compelling, strategic and creative public relations. Youll support the U.S. consumer PR strategy, designing and executing breakthrough campaigns and storytelling initiatives that earn top-tier media attention and resonate with diverse audiences. Youll collaborate across teams to ensure PR aligns with business objectives and reflects Allstates values and voice.
Responsibilities Support the development and execution of strategic, creative PR initiatives that drive earned media coverage and enhance Allstates brand reputation.
Manage and contribute to campaign planning, media relations, press material development, editorial calendars, and activation of integrated communications programs.
Work closely with internal teams, including marketing, social, creative, and sponsorship to ensure PR is fully integrated into broader brand campaigns.
Coordinate with U.S. PR agencies on campaign rollouts, media outreach, press events, influencer opportunities, and content strategies across earned, owned, and paid channels.
Proactively identify opportunities to drive brand affinity and thought leadership through storytelling, trendspotting and creative ideation.
Monitor consumer, insurance and personal finance trends to inform proactive media strategies and inform internal stakeholders.
Collaborate with the Risk & Reputation team on reactive media responses, reputational issues, and real-time communications challenges.
Qualifications 5-8 years of experience in public relations, with a strong track record in consumer or brand communications (agency and/or in-house).
Exceptional media relations skills, including the ability to pitch and build relationships with traditional, digital, and emerging media across a range of verticals.
Strong experience working in a matrixed organization and collaborating cross-functionally with multiple internal stakeholders.
Proven ability to develop data-driven storylines and translate complex information into compelling, media-friendly narratives.
Outstanding project management and organizational skills, with the ability to juggle multiple priorities and deadlines in a fast-paced, high-volume environment.
Detail-oriented with a creative mindset, strong writing and editing skills, and the ability to think both strategically and tactically.
Energetic, collaborative, and solutions-oriented, with a proactive approach to problem-solving and campaign execution.
Why Allstate? At Allstate, we believe in protecting what matters most, including our people. Youll join a values-driven team thats reinventing what it means to serve and connect with todays consumers. From award-winning campaigns to game-changing partnerships, youll help shape the future of a brand built on trust, purpose and innovation.
Supervisory Responsibilities This job has supervisory duties.
Job details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Insurance and Financial Services
Compensation and requirements Base compensation offered for this role is $120,000-145,000 annually and is based on experience and qualifications.
Total compensation for this role includes base pay plus incentive pay as applicable for the role. The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isnt just a job its an opportunity to grow and make an impact. Allstate generally does not sponsor individuals for employment-based visas for this position.
EEO and accessibility information: Allstates policy prohibits discriminatory actions based on protected characteristics. For posters and related information, please refer to the company policies referenced in the original posting.
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